Real teams. Real stories. Real impact.

Great customer support — easy to use. Lots of needed functions. Reasonable price.

As an investor, super helpful to log in and have a number of our portfolio companies using Cake - keeps our ownership clear and documentation all in one place! Great for our startups with global teams to have their employees equity in Cake seamlessly and a great motivator for their teams! Love this product!

Managing a business is difficult enough and Cake Equity has made our job of managing shareholder equity so much eisier. Very professional!

At our startup, we use Cake Equity to manage all aspects of our fundraising and equity, including Series financings, convertible notes, and stock options. It is a very intuitive and user-friendly platform with a responsive customer support team that actively incorporates customer feedback. Cake Equity also continuously expands and improves its functionality to better serve its users, with convenient access from both desktop and mobile devices.

I like the simplicity of Cake Equity and the support from the team, especially Shannon, who has gone above and beyond in our onboarding and ongoing troubleshooting. It's allowed us to have an accurate, reportable, and easy-to-administer system, transforming our approach to equity management from reactive to proactive.

Cake Equity reduces human error by centralizing tasks, helping us manage investor relations and shareholder communications more accurately, rather than being reactive.

Simple interface and great customer service.

Double vesting milestones and nice communication with employees.

The platform is intuitive and super easy to use. The AI help can address just about anything that comes up. Beyond that, the Cake support team is fantastic. I've seen nothing so far that's not to like about Cake.

I use Cake Equity for managing our cap table, ESOP, and different classes of shareholders. I appreciate that it aggregates relevant information in one place and presents a visually simple profile of our investor base. I like having template documents to ensure consistency and the scenario analysis feature. I find the flexible but simple interface very helpful as it asks about the most pertinent information to set up your account, which makes analysis of our shareholders and different share classes quicker and easier. The initial setup was pretty easy, as long as you have the right contact information and share registry data.

I use Cake Equity for managing our cap table and ESOP, and it helps by aggregating relevant info, visually simplifying investor profiles, offering template documents for consistency, and providing scenario analysis.

I find Cake Equity to be an easy, simple platform that's very usable and elegant. Its onboarding and sales process was streamlined and very efficient, making the switch easier and helping me finalize our decision. The platform is more affordable and flexible than the alternatives, with competitive and affordable pricing being a big plus. I appreciate the feature parity with competitors, but Cake Equity stands out with its more elegant and simple user interface and very simple, efficient onboarding process. The initial setup has been very easy, really efficient, and streamlined. I only had to upload a few documents and almost overnight, the Cake Equity team had it ready to go. Even with a complex cap table, 90% of the work was done within 24 hours with minimal effort on my part.

I find Cake Equity's platform easy and simple to use, more affordable and flexible than alternatives, and the streamlined onboarding process makes the switch easy for me. The setup was efficient, handling complex cap tables swiftly and with minimal effort on my part.

An easy platform to navigate, with helpful document storage and vesting alerts. I also LOVE the ability to educate employees through simple videos (so much better than the competitors). The shorter explainer videos are great, better than the walls of text

The team was great, they gave fast, thoughtful responses when I had detailed questions about audits and compliance. They were willing to give sandbox access quickly so we could actually click around, not just watch a demo. Overall their CS team seemed genuinely invested in making the rollout work

The team we worked with was very responsive, had excellent knowledge of the platform, and made implementation (from another platform) a breeze!

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I find the platform easy to use and it provides a good audit trail for transactions. The options were simple to commence and adjust to suit our needs. The offer letters and communication channels with employees are simple to use and keeps everything in one place. I save a lot of time using the platform, as opposed to maintaining an in-house register. The platform also extends to shareholders, which is important in our business. I have found Cake's customer service to be excellent.

My onboarding process was personalized, fast, and supportive. The system is easier to use than Carta. Implementation was fast and easy. It has all of the features that I need.

I’ve been using Cake for over a year and even got the chance to meet the team. The onboarding modules are excellent, clear, quick, and easy to follow. The product makes managing equity, SAFEs, and option plans painless. I like how everything is structured to help founders stay compliant and investor-ready without needing extra tools or spreadsheets. The support team is fast and friendly, which makes a big difference.

The ease of use of the platform and functionality is what I like best. It solves the difficulty of managing a large number diverse ownership stakeholders.

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We just got the first investment and had to setup our equity management. Cake Equity was extremely fast and simple to use. The entire process felt streamlined, and I was genuinely impressed by the speed of the platform. I also appreciated the excellent support from the Cake team—they were quick to respond and very helpful whenever I needed assistance. Overall, Cake Equity made equity management easy and stress-free. 409a valuation comes as part of the package - big win!

Cake Equity makes managing our cap table and employee equity plans incredibly simple and stress-free. The platform is intuitive, easy to use, and saves a significant amount of time compared to manual spreadsheets. Their support team is also very responsive and helpful.

Cake Equity is helping us manage our cap table and employee equity in a way that is accurate, efficient, and compliant. Previously, these processes were handled manually using spreadsheets, which increased the risk of errors and wasted a lot of time. Now, everything is streamlined and transparent, saving us time and giving our team more confidence in the accuracy of our equity records. This has been a huge benefit during investor conversations and when issuing new options to employees.

Cake is a straightforward platform, I like how clean and simple it is, allowiyg you to find what you need quickly.

I have been using Cake over a year now. The support I get from Elin and team is one of the best support I've received for a product in a while. If I can't find an answer, I reach out and always have a response within 24hrs. If I need to hop on a call, they are always available. Would highly recommend this software.

Emphasis on the user experience for shareholders! Far more user friendly than Carta. I also enjoy the company updates that are pushed to all shareholders.

I appreciate the support that I get from their team and the ease of using the platform.

Absolutely loved how simple and easy to use Cake Equity was when we started our business. From creating stakeholders, to managing our cap table, everything is where you'd expect it. We are also able to get critical documents sent and electronically signed quickly.

Better, cheaper Carta with real customer support. Simple, easier usability. Great support. Very happy I switched!

I like the fact that Cake Equity is well set up and easy to use. It takes away the complexity of dealing with setting up safe notes and allows me to easily manage my cap table. I found the initial setup relatively easy, especially with the support phone support which helped us. It was quite simple once we understood what we had to do.

Cake Equity takes away the complexity of setting up safe notes and allows me to easily manage my cap table.

I find Cake Equity to be simple to use and really intuitive, which is especially beneficial for those who aren't necessarily experts in this space. It makes understanding complex aspects of managing a company and a staff capital table much easier. I appreciate how quickly I can get a glance at my cap table and how well it facilitates modeling for capital raising and gathering investor information during capital raise processes. The ease of setup was another highlight, as the initial setup was very easy for me. This positive experience is reflected in my likelihood to recommend Cake Equity to a friend or colleague, for which I would give a score of nine out of ten.

It’s got what I need at a price that makes sense for an early stage founder. I’m able to scale it with the business, track my cap table, model dilution etc. it just makes it really easy to understand the equity side which can be confusing when you first start planning everything out.

Simplified management of cap table and ESOP.

Cap table management can become a nightmare, Cakes software helps solve for this.

Easy to implement. Rapid product development and responsive team. Highly recommend!

In today's fast-paced business environment, maintaining clear and organised communication with stakeholders is crucial. Using Cake allows the company to keep information about all stakeholders tidy and updated.

Each option and note holder has own account, which allows them to stay informed and engaged. This approch foster trust with start-up founders.

In addition, the Cake team is friendly and happy to answer any questions despite of the time zone difference.

As a startup with a large and international cap table that includes Shares,SAFES, Convertible Notes and Options without Cake Equity we simply could not manage our current investors or conduct a new raise.

Cake equity is an essential intuitive productivity tool and makes investor relations and raising a breeze.

The support team and in particular Shannon is easily the most responsive professional support out of all my global software vendors.

We transitioned to Cake Equity in 2024 and the onboarding, responsiveness and service I received during the migration from Cake Equity staff was world class.

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It makes managing equity, employee shares, captable and valuation a piece of cake for startups. A smart team doing clever things; watch this crew, they are on a mission.

Congrats @jason_atkins and team! Been a big fan of Cake's mission from the beginning so it's fantastic to see how far you've come with the platform. Definitely a community-driven product.

I am a Cake customer and we have been very happy with the product and customer service. It made it easy to get our startup's shares issued and compliant.

Love the team, love the tech, love the movement. Cake has revolutionized our cap table management and our team equity. It's keeping the fuel on the fire as we push to global domination. Thank you Cake!!!!

What stands out most about Cake Equity is its intuitive interface and the confidence it brings to stakeholders. It eliminated the clunky spreadsheets and manual errors that plagued previous processes. Within days of implementation, the Board expressed visible relief at having a single source of truth for equity, options, and ownership. The platforms clean visualisations and audit-ready records made reporting seamless, especially during board meetings and investor updates.

It's not just a tool—it’s a strategic enabler that scaled with our needs while dramatically reducing administrative overhead. The shift to Cake Equity didn’t just streamline operations—it boosted trust and engagement at the highest levels.

Cake Equity helped us grow our ESOP scheme globally. The process was simplified and the experience improved for employees.

One of the best equity management products out there!

I thought I would shoot you a message and say keep up the great work at Cake! The range of scenarios Cake covers is fantastic and the continual addition of new features really makes it easy (and cost effective) for managing our shareholder communications and our cap table. Not to mention, Shannon's a gun, she is always willing to help out if we get stuck! Great product + great team = happy users at SellSmart!

We are in the early stages of setting up Cake Equity for our company, and the onboarding experience has been excellent. Cake seems intuitive, and the support team has made a difference. Shout-out to Shannon, who is incredibly supportive and proactive during our call, she walked us through the setup and also offered to help tailor the platform using our internal document templates.

As a law firm working with a range of startups and small/medium businesses, we often see clients struggling to get their heads around ESOPs and cap table management. Cake Equity is the platform we consistently recommend - it takes what can be a really confusing process and makes it simple and user-friendly.

Our clients love how easy it is to issue options, track vesting, and keep their cap table up-to-date. Cake genuinely understands the challenges startups face, and it shows in the way they’ve designed the platform. It saves our clients so much time, hassle, and money, while also helping them engage their teams with properly managed equity. It’s a no-brainer for any founder looking to streamline their equity management!

Shannon and the team are great to communicate with and very helpful!

Cake is a big help in solving our shareholder management issues.

We began using CAKE in 2022 when our startup needed to bring in its first external fundraising and shareholders. We were looking for a solution to assist with tracking / maintaining a share register and also provide visuals of the cap table, company valuations over time, share prices, etc.. We were thrilled to find that CAKE provided all of it and more. We then watched as the CAKE team continued to build new features which we made use of. We've never needed to reach out to customer support in this time as we have found the portal quite intuitive. We also find that we access CAKE and manage the portfolio at least once per week especially the "communications" module to send shareholder updates.

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Super user friendly, easy to navigate dashboards and it's clear on what's included and not in different investment options.

The templates make it incredible value for money.

It is easy to use and a great platform for our investors and employees to keep track of their interests. They also have a great support team.

User friendly from both a HR and employee perspective

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Cake Equity is great for managing option pools and keeping clean records. I have found the user interface easy to interact with, and their customer service is super helpful.

Getting a visulaisation of the options, communicating with shareholders and managing the cap table has never been easier or cleaner.

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This is the simplest platform to use, it takes minutes to go from nothing to a fully working portal for employees to see their share certificates, vesting schedules, and the dollar value of the equity they have in our company.

We see the benefits of every employee being an owner of Aviato Consulting, it helps keep us all aligned on what is best for the company, and sharing in that success is super important to us.

Cake is a beautiful platform for me to use as the Administrator, but also for our team to interact with.

I have found that time and time again, the Cake team go above and beyond to help me quickly and easily use the platform and trouble shoot anything I need.

They are also constantly updating features on the platform based on my feedback, so my experience only gets better with time.

The upload templates, accompanied by a personalised call to assist.

Cake Equity has made managing our startup/scale-up's equity super simple. Their platform takes care of all the complicated stuff like tracking shares, managing and issuing options, and keeping investors in the loop, all in one place. It updates automatically in real-time, so we don’t have to worry about spreadsheets or compliance issues. It’s secure, easy to use, and saves us a ton of time.

Cake Equity has made managing cap tables and ESOP simple. The platform is user-friendly and intuitive, with an easy migration process that ensures a smooth start.

Their support team is outstanding, always available to assist when needed. Plus, the platform offers a comprehensive range of online resources and FAQs to guide users. Whether you're updating the cap table or setting up an ESOP, Cake handles everything efficiently and with ease.

Resource center was very nicely built out. UX/UI is 10/10. Employees will be excited to receive welcome email.

I am new to the world of Shares and Options. I was able to quickly connect with an expert where she carefully and kindly walked me through the first stages. After the call, I received a easy to follow "next steps" email. Thank you for your support!

Resource center was very nicely built out. UX/UI is 10/10. Employees will be excited to receive welcome email.

I am new to the world of Shares and Options. I was able to quickly connect with an expert where she carefully and kindly walked me through the first stages. After the call, I received a easy to follow "next steps" email. Thank you for your support!

Easy to use, friendly and helpful team, supportive of our portfolio companies.

Cake enables all of our team to view their equity stake at a glance, which provides a great daily reminder. The simple dashboards and control features make something that was historically complex much more palatable.

As a leader, managing our cap table used to feel overwhelming, but Cake Equity has made the whole process seamless. The platform is incredibly user-friendly — even if you’re not an expert, you’ll be able to navigate it with ease. It’s straightforward to set up, and everything is clearly organized, which has saved us so much time and hassle.

Cake was affordable and their support team has been fantastic, always quick to help when we have questions.

I highly recommend Cake Equity to any founder or business owner looking for a simple, affordable way to manage equity.

The user experience onboarding on Cake was an absolute pleasure. The platform simplifies our cap table management and centralises portfolio equity positions into one simple to use portal

It takes everything hard and complex and makes it easy and simple.

We had an ESOP and a SAFE round and both were managed on Cake.

The ESOP had ten people with different deals, start times, finish times. The fact that it send them updates on the cliff annviserary and then for vesting is just great reassurance that they are earning some of the company value for their hard work.

The customer service is excellent. Great tools and content and if you ever get stuck, then they respond quickly with good support.

The cap table tools are getting better and better too which is useful.

Ease of use, reporting, internationalization.

Solves the management of the cap table and options scheme for a global team.

Can be as simple or detailed as you wish!

Merging HR and payroll allows for a streamlined workflow, the platform saves so much time allowing me to be more productive in the business.

We've used Cake since we first raised funding for our startup, and they've been great ever since. We now manage all our ESOP and share issuance through the platform. I think I love the ESOP features the most, as they help to quickly and accurately track vesting cycles, what was issues and when.

• Simple and easy ESOP management
• Management of shares associated with the cap table.
• Funding round allocation and tracking.

Unlike many platforms Cake provide in person help when and if needed which has been a deal breaker for sure. I'm a newbie to this side of the business and being honest had zero clue but the team at cake went i believe over and above helping to resolve or answer any question i had, always responding quickly to resolve.

Cake provides a platform which for me means that all involved on an equity basis are all in one neat and tidy dash, i'm able to send contracts easily and efficiently with no hassle but always knowing the team there will jump in when and if needed.

As an early stange founder i want to build the correct foundations now and this includes a platform to house all involved within the business, if future investment is needed we have cake ready for them ;)

Easy UI with ability to dig into detail and share information.

Having one spot to manage my cap table, ESOPs, raises, the fact that it's multi-jurisdictional and managing communication

Startups, if you haven't looked into it, check out Cake Equity. Amazing product offerings around equity & cap table management that will save you thousands of dollars and hours of time versus lawyers.

Has all the functionality of the big players but much more competitive on price.

It is absolutely amazing tool to boost organization and create a positive vibe within a team! So cool design, great features and very intuitive interface! Big congratulations on the launch and thank you for providing such a great tool to the community!

I've known the team from Cake for years and they are awesome contributors to the startup ecosystem. They want startups to succeed. I know dozens of startups that use Cake and I have actively referred them for a long time. I invested in one of their early seed rounds and our new startup Sequential uses Cake to manage our ESOP and Cap Table.

Congrats @jason_atkins and the Cake team! I am a big Cake fan - have used the product for some time now and makes life a whole lot easier in the equity management department. Kudos!!!

The problem solved by Cake Equity is issuing ESOP to employees in multiple countries. Cake makes the legal process bearable without costing an arm and a leg in legal fees.

Used by numerous startups I'm involved with. Amazing experience both from startup and investor side of the coin. They also have a HEAP of amazing free resources on their website across all things equity.

Not just a brilliant product, these guys are walking the walk by developing the kind of work-to-live culture that makes Australia such a unique place to build. Kim and Jason are proud dads who showed me balance is achievable by organising free yoga lessons and literally dragging me outside for a surf during our first meeting, something I'll be forever grateful for.

I don't usually comment on product hunt posts, but I've been waiting for Cake to post for so long! They're killing it in Australia, and I don't know a serious startup that isn't using them. It's exhilarating to see that they are now scaling internationally.

Cake is what Carta should be. It's easy to use, no need to speak to a representative every five minutes and the support actually gets stuff done.

One example is that when you have an issue with Carta, you need to call them and it gets escalated to multiple people and it takes *days* to get stuff done. With Cake, I have access to my own representative, I can book meetings with them when I want and they get things done within hours.

And the price: Cake is 10% of the price of Carta.

Easy to use, great modelling for analysis, and employee user experience is engaging, not a chore. Some great content to share with stakeholders.

Eliminating repetitive tasks and having a single source of truth for vesting and strike prices.

Saved us hours of back and forth with lawyers. Streamlined the entire process and we can issue esop in minutes to our employees.

The feedback from my startup network is consistent. Cake is cheaper and easier to use than its competitors.

The platform is set up to service founders from all regions globally. It does two things amazingly well. 1. you don't need anything else as a cap table management solution. 2. it is hands down the best tool I have seen to launch a global employee option program.

It also has other nifty features like shareholder reporting, a feature which my investors love.

The platform is straightforward and intuitive, making ESOP and Cap Table management much easier. Throughout the last 6 months that we've been using it, I've also seen so many rapid improvements/new features that have made the platform even better!

The Customer Success team (in our case, Shannon) provides exceptional support!

The time, cost and hassle that is removed using Cake is a gamechanger for investor funded ventures. The team regularly updates the platform and the service is impeccable.

Dealing with equity management, capital raisings, options issues and vesting. It is largely about reducing the time and cost to manage all these properly. It also is making our equity work better for us by better connecting the option or equity holders to their investment/holding

I use it everyday and is game changing. Whether it's issuing options to the team, paying suppliers with SAFE notes or looking after share transfers. What takes minutes with Cake would take months if had to do it the traditional way, whilst also be costly involving different legal advisors, etc.

Cake provides transparency to all stakeholders so they can see in real-time what their options / equity is worth, how much they own and access to company announcements.

Through its contract engine it also makes signing documents a breeze.

Their product makes a breeze out of managing private venture cap tables, issuing & managing ESOP (employee share scheme), and managing / updating investors with certificates, updates, etc. Additionally their team is incredible, always my (and others) go-to on startups topics like raising, ESOP and anything equity based. They are responsible & super attentive.

I mostly use Cake as an angel investor. I find their platform by far the absolute easiest place to manage all my investments, certificates, see updates, latest rounds & cap tables etc.

It's a really awesome tool for managing all of our cap table admin. I co-founded Shoes of Prey 15 years ago and we had to do all this stuff manually. It was time-consuming and painful to do. For Fable we use Cake Equity and genuinely love the product. It just simplifies all of this so much.

Cake Equity makes the issuing of shares and the setup and offering of ESOP agreements to staff simple. It is particularly useful for startups with a global workforce. It is also great for planning and visualising the impact of capital raises on a business.

Cake's feature set is exactly what we needed as a startup getting off the ground with an equity raise and an employee ESOP for the first time. Since then, it's grown alongside us and the feature set has developed.

We've always gotten great support from the team as well!

We need a system to manage our cap table that doesn't involve trying to manually do spreadsheet math. I can't even imagine how we'd do what Cake does manually... it's a clear time saver.