We are Cake
We are on a mission to accelerate startup team motivation, through equity ownership.
Our purpose is to empower startup teams to build a better future for all of us..
We're a healthy, positive and smart bunch of people (humble brag) focused on having a positive impact by being missionaries, not mercenaries.
We are a tight, diverse team located all over the world, with offices in Australia, Portugal, Philippines and the US.
Bringing decades of experience from startup, scale up, legal, entrepreneurship and fortune 500, we're on a mission to empower founders and their teams, by making global equity simple and fast, so they can go build a better future for all of us.
How it started
Jason and Kim met on the Gold Coast, Australia in 2016 when they were both working on growing the startup ecosystem. Their shared passion of entrepreneurship led them to start Cake, as they wanted to help founders and their teams realize their dreams, with 1 click equity as an enabler.
How it's going
Cake is trusted by founders all over the world. Our technology and legal innovation enables founders to use their equity together with their employees, advisors, and investors to grow the value of their business.
Since launching in 2018 we have become the leading cap table & equity management provider for startups in Australia and have launched the platform in 50 countries on our path to solving equity across borders.
We comfortably say we are the leading startup team equity motivation platform.
Creative Healthy Lifestyle, explained
CHL is at the core of the culture at Cake. It is a powerful framework, philosophy and mindset that has been developed over the last 10 years to help startup teams to live a full life and perform optimally.
The philosophy behind CHL is that humans have unlimited potential and it is only fully realized when looking at things holistically. Optimal health, great relationships and strong connection with nature are fundamental for living fully. We believe and live these values and we believe our global impact with Cake will be so much bigger and better when we can help founders and their teams live with these values.
We strive to inject these values into our products and our Cake startup community to really help startup teams live better lives and build better products where health, family and nature are valued and taken into consideration.