We are on a mission to accelerate startup team motivation through equity ownership

Founded in 2018, Cake Equity is a trusted cap table and equity management platform built for mission-driven startups who believe in creating a culture of shared success.
17,000+
Companies using Cake
200,000+
Stock option owners
50+
Countries served
Our growing community around the world

We believe that successful startups are built with empowered teams

Cake’s daily operations are built on five key values.

Built on trust

Cake fosters an environment of trust by being reliable, consistent, and transparent. We do what we say we’re going to do, and protect and secure what we’ve done.

Strength in diversity

We seek out a wide range of perspectives and experiences to reinforce our team. An inclusive, supportive culture is an integral part of our product and mission.

Hungry and humble

We believe that ambitious, humble people can change the world. That means bringing as much to the table as possible, but prioritizing correctly and supporting the growth of others.

Own our mission

By sticking true to our mission and values, we’ll be able to build a generational company that makes a positive change to the future.

Health as an enabler

In order to bring our best selves to work, we invest time and effort into our physical and mental health, family time and nature.

Cake was born from a simple ideathat equity ownership is at its best when it's fully appreciated

Founders Kim Hansen and Jason Atkins saw time and time again that equity was being issued by founders only to be buried in legal jargon, ignored and ultimately misunderstood. 

Using their experience in entrepreneurship, technology and law, they set out to change the way that teams interact with equity, in order to build legendary teams around the world.

Cake was born. Because hard working teams deserve a slice.

A diverse team with a single mission

We may all look different, but we’ve proven that a strong sense of purpose (and a sprinkling of team chat) can cross borders, languages and time zones.
Roger Rocha
Head of Engineering
Nathan Zhu
CFO
Elin Frid
Customer Success
Charlie Ross
COO
Nick Cust
CPO
Ines Gvozdich
Product Designer
João Toscano
Engineer
Aaron Blakemore
Senior Product Manager
Elise Peate
CMO
Kim Hansen
Co-founder & CEO
Rhiza Oyos
Growth Lead, Content
Ruben Lozano
Performance
Shannon Griffin
Customer Success Manager
Justin Granados
Digital PR & Content
Jason Atkins
Co-founder & President
Cal Davidson
Partnership Director
Filipe Gonçalves
Engineer
Gareth Morrison
Engineering
Pedro Arelo
Engineer
Britt de Visser
Account Executive, US
Henrique Aparicio
Engineer
Vince Fuentes
Customer Success
Garrison Gowens
US Partnerships
Ben Harrison
Content & Social
Brendan Stanton
Account Executive, AU
Eoin Flynn
Operations Manager
Giovanna Perim
Customer Success

G'day, hey, ola!

🌴
Palm Beach
Philippine Parade
Gold Coast, QLD, AUS
🎡
Santa Monica
Main Street
Santa Monica, CA, USA
🏰
Lisbon
Rua Gonçalo Mendes da Maia
Lisbon, PRT

Loved by some of the fastest growing startups in the world!

Get started free
5-star Rating