We are Cake

We are on a mission to accelerate startup team motivation, through equity ownership.

Our purpose is to empower startup teams to build a better future for all of us..

We're a healthy, positive and smart bunch of people (humble brag) focused on having a positive impact by being missionaries, not mercenaries.  

We are a tight, diverse team located all over the world, with offices in Australia, Portugal, Philippines and the US.

Bringing decades of experience from startup, scale up, legal, entrepreneurship and fortune 500, we're on a mission to empower founders and their teams, by making global equity simple and fast, so they can go build a better future for all of us.

How it started

Jason and Kim met on the Gold Coast, Australia in 2016 when they were both working on growing the startup ecosystem. Their shared passion of entrepreneurship led them to start Cake, as they wanted to help founders and their teams realize their dreams, with 1 click equity as an enabler.

"We want to be the catalyst for more startups to get funded, so that they can change the world, while making sure that their teams share in that success."
Jason Atkins, Co-founder and CRO
Jason Atkins, Kim Hansen, Cake Equity

How it's going

Cake is trusted by founders all over the world. Our technology and legal innovation enables founders to use their equity together with their employees, advisors, and investors to grow the value of their business.

Since launching in 2018 we have become the leading cap table & equity management provider for startups in Australia and have launched the platform in 50 countries on our path to solving equity across borders.

We comfortably say we are the leading startup team equity motivation platform.

Our values

Thoughtful growth
Creating great experiences
Purpose
Creative healthy lifestyle

Creative Healthy Lifestyle, explained

CHL is at the core of the culture at Cake. It is a powerful framework, philosophy and mindset that has been developed over the last 10 years to help startup teams to live a full life and perform optimally.

The philosophy behind CHL is that humans have unlimited potential and it is only fully realized when looking at things holistically. Optimal health, great relationships and strong connection with nature are fundamental for living fully. We believe and live these values and we believe our global impact with Cake will be so much bigger and better when we can help founders and their teams live with these values.

We strive to inject these values into our products and our Cake startup community to really help startup teams live better lives and build better products where health, family and nature are valued and taken into consideration.

A team of amazing people

Roger Rocha
Roger Rocha
Head of Engineering
Nathan Zhu
CFO
Gareth Morrison
Gareth Morrison
Engineering
Elin Frid
Elin Frid
Customer Success
Charlie Ross
Charlie Ross
COO
Ruben Lozano
Nick Cust
CPO
Ines Gvozdich
Product Designer
Joao Toscano
João Toscano
Engineer
Rhiza Oyos
Rhiza Oyos
Growth Lead, Content
Aaron Blakemore
Aaron Blakemore
Senior Product Manager
Elise Peate
Elise Peate
CMO
Ruben Lozano
Ruben Lozano
Performance
Shannon Griffin
Shannon Griffin
Customer Success Manager
Kim Hansen
Kim Hansen
Co-founder & CEO
Justin Granados
Justin Granados
Digital PR & Content
Jason Atkins
Jason Atkins
Co-founder & President
Filipe Goncalves
Filipe Gonçalves
Engineer
Cal Davidson
Cal Davidson
Partnership Director
Ruby Liptak
Ruby Liptak
Legal Assistant
Pedro Arelo
Pedro Arelo
Engineer
Henrique Aparicio
Henrique Aparicio
Engineer
Clayton Smith
Senior Account Executive, North America
Vince Fuentes
Customer Success
Garrison Gowens
US Partnerships
Ben Harrison
Content & Social
Brendan Stanton
Account Executive, AU

G'day, hey, ola!

🌴
Palm Beach
Philippine Parade
Gold Coast, QLD, AUS
🎡
Santa Monica
Main Street
Santa Monica, CA, USA
🏰
Lisbon
Rua Gonçalo Mendes da Maia
Lisbon, PRT

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