From cap table to culture.

We didn't set out to build another cap table tool. We built the platform that turns equity into something every founder, employee, and investor actually feels.
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Ranked #1 on G2 for ease of use and customer satisfaction

Unlocking the power of equity

Most equity platforms treat compliance as a box to tick and stop there. Cake is built on the belief that compliance done right is what makes equity trustworthy, and equity that's trustworthy motivates. Not just employees, but founders who need confidence in their numbers, finance teams who need to move fast, and attorneys who need to sign off without hesitation.
We built Cake to be the platform that handles the compliance depth your attorneys and investors expect, while giving every stakeholder, founder, employee, CFO, investor, exactly what they need to make equity work.

Milestones that shaped Cake

2017
Started in blockchain, exploring ways to build ownership
2018
Launched Cake Legal to support startups at formation
2019
Introduced cap table management to simplify equity
2021
Joined Startmate accelerator to scale our vision
2022
Raised funding with Jason Calacanis
2023
Recognized as #1 OpenView PLG platform
2024
Expanded to 100 community partners across the US
2025
Trusted by over 10,000+ companies today
Cake works alongside partners who believe equity ownership should empower people

We believe that successful startups are built with empowered teams

The way we work matters as much as what we build. These aren't aspirational values on a wall - they're how we make decisions, support each other, and show up for our customers every day.

Built on trust

We act with honesty and transparency—with our customers and each other.

Strength in diversity

We bring together different backgrounds and perspectives to build better products.

Hungry and humble

We stay curious, move fast, and leave ego at the door.

Own our mission

We build equity tools that empower teams, not just manage data.

Health as an enabler

We believe that whole humans build better businesses.

Building the future of equity

Built by people who believe equity should align founders and teams.
Garrison Gowens
Partnerships
Britt de Visser
Account Executive
Shannon Griffin
Head of Customer Success
Charlie Ross
COO
Elin Frid
Customer Success
Nick Cust
CPO
Kim Hansen
Co-founder & CEO
Aaron Blakemore
Senior Product Manager
Elise Peate
CMO
Rhiza Oyos
Growth Marketer
Roger Rocha
Head of Engineering
João Toscano
Engineer
Nathan Zhu
CFO
Jason Atkins
Co-founder & President
Filipe Gonçalves
Engineer
Gareth Morrison
Engineer
Pedro Arelo
Engineer
Lou Rodrigues
Customer Success
Eoin Flynn
Operations Manager
Victor Marques
Front End Developer
Adam Hawyes
Finance Manager
Stefany Bohorquez
Performance Marketer

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