Introducing

Cake 401(k)

Partnership Disclosure

Cake is a paid non-client of Betterment. Due to compensation, Cake has an incentive to recommend Betterment, which is a conflict of interest. Compensation includes a referral fee of up to $7k and milestone payments of $1k per customer set for new, funded Betterment at Work 401(k) referrals. They also receive up to $1,500 for event participation, which includes attendee list access. Views may not be representative. See more reviews at G2. Learn more about Cake's relationship with Betterment.

Founders spend a lot of time getting equity right. Retirement benefits often get put off because they seem expensive or complicated to set up. Now eligible Cake customers can offer their team a modern 401(k) and get up to $500 off.

Get started with Betterment Talk to our team

Cake discount

Up to $500 off setup or Year-1 fees

Why Now

More states now require a retirement plan.

A growing number of US states require employers to offer a retirement plan. Setting one up early means one less thing to sort out as your team grows.

California

New York

And more states each year

Payroll sync

Contributions handled every pay run

Works with 350+ payroll providers

Retirement savings

Smart small business 401(k) plans.

Turn a penny saved into a dollar earned with low fees and expert 401(k) guidance. With a plan that integrates with payroll, you'll take care of the team without any added work.

Invest in your team

Offer a 401(k) employees will love.

Help your employees plan for the future by offering a 401(k) plan. Our preferred partner, Betterment, offers affordable plans that sync seamlessly with your payroll.

Plan design

Built to scale with your team

✓

Auto-enrollment

✓

Vesting schedules

✓

Profit sharing

✓

Annual compliance testing

Your benefits package

Equity and retirement, side by side

Employee equity, managed on Cake

401(k), powered by Betterment

Boost retention

The perks your team wants most.

A retirement plan is one of the three most important benefits to your employees, and studies show it helps with hiring and retention. Offering a plan through Cake makes it easy to help your team save for their future.

Betterment at WOrk

The best plan and the best value.

We partner with Betterment so you can offer a 401(k) with the best, low-fee options. Their plans are easy to get started, take less work to administer, and have lower fees than most plans.

What's included

The financial benefits your employees want

Easy-to-manage 401(k)

Betterment handles payroll integration, plan design and administrative support.

Better employee experience

Guidance, tools, advice and webinars to help employees make retirement decisions.

Compliance handled

Annual compliance testing and Form 5500 prep.

How it works

Three steps to a team 401(k).

Sign up at Betterment.

Head to Betterment's website and fill up the interest form. Sign up here.

Set up your plan.

Connect your payroll and choose your plan design with Betterment.

Get your Cake perk.

Eligible Cake customers get up to $500 off setup or Year-1 fees.

Questions about adding a 401(k)?

Talk to Garrison, who leads our partnerships: garrison@cakeequity.com

Schedule a quick call

Investment advice provided by Betterment LLC, an SEC-registered investment adviser. Plan administration provided by Betterment for Business LLC. [Full Betterment disclosure footer to be supplied by Betterment.]

Logo trademark of its respective company. Cake is a paid non-client of Betterment.