Never guess equity compensation again

Data-driven equity benchmarks from thousands of startups ensure every grant aligns with market standards.

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Loved by 20k+ companies

Make confident, data-backed equity decisions

Build fair, competitive equity packages with clarity

Real market insights

Access anonymized benchmark data from thousands of verified startup grants.

Role-specific accuracy

Filter by function, level, and company stage to find exact market ranges.

One-click offer creation

Turn benchmark recommendations into draft offers instantly within Cake.

Confident hiring decisions

Know exactly what top talent expects and stay competitive across roles.

Dilution protection

Offer equity responsibly while safeguarding long-term ownership.

Compensation planning

Replace time-consuming spreadsheets and surveys with instant insights.

See how Cake simplifies scenario modeling

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From role selection to drafted offer

Select the role and seniority level

Choose the exact position you’re hiring for, from engineering to sales to leadership, so the benchmarks match real-world compensation expectations.

Choose your company’s funding stage

Indicate whether you’re pre-seed, seed, Series A, or beyond. Equity norms change by stage, and Cake adjusts the ranges accordingly.

View market medians and typical ranges

Instantly see the equity distribution for similar roles at similar companies, including medians, ranges, and confidence indicators when sample sizes vary.

Draft an offer using benchmark insights

Convert the recommended benchmark into a draft equity offer inside Cake, giving you a fast, data-informed starting point for candidate discussions.

Your questions, answered

Need help? Visit the Help Center.

Which Cake plans include equity benchmarking?

Equity benchmarking is available on Growth and Pro plans. The feature uses aggregated, anonymized data from thousands of companies using Cake to provide market-accurate equity ranges.

What data sources power the benchmarking tool?

The calculator analyzes thousands of startup compensation packages from Cake's extensive dataset. Data is de-identified, sampled, and updated regularly, with confidence indicators when sample sizes are limited.

Can I customize equity benchmarks for my specific needs?

Yes, you can bulk upload existing warrants via CSV or add them individually. For now, warrant agreements need to be created offline and uploaded as signed documents—automated contract generation is on our roadmap.

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