Plan your equity compensation with clarity.

Q: Which Cake plans include equity benchmarking?

Equity benchmarking is available on Growth and Pro plans. The feature uses aggregated, anonymized data from thousands of companies using Cake to provide market-accurate equity ranges.

Q: Can I customize equity benchmarks for my specific needs?

Yes. You can filter benchmarks by role, function, seniority level, and company funding stage — pre-seed through Series A and beyond — so the ranges reflect what companies at your stage are actually offering for that specific position.

Data-driven equity benchmarks from thousands of startups ensure every grant aligns with market standards.

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Loved by 10,000+ companies from all stages of growth.

Features

Equity benchmarking backed up by real startup data.

Build fair, competitive equity packages with clarity.

Real market insights

Access anonymized benchmark data from thousands of verified startup grants.

Role-specific accuracy

Filter by function, level, and company stage to find exact market ranges.

One-click offer creation

Turn benchmark recommendations into draft offers instantly within Cake.

Confident hiring decisions

Know exactly what top talent expects and stay competitive across roles.

Dilution protection

Offer equity responsibly while safeguarding long-term ownership.

Compensation planning

Replace time-consuming spreadsheets and surveys with instant insights.

See how Cake simplifies equity benchmarking

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How it works

From role selection to drafted offer.

Select the role and seniority level

Choose the exact position you’re hiring for, from engineering to sales to leadership, so the benchmarks match real-world compensation expectations.

Choose your company’s funding stage

Indicate whether you’re pre-seed, seed, Series A, or beyond. Equity norms change by stage, and Cake adjusts the ranges accordingly.

View market medians and typical ranges

Instantly see the equity distribution for similar roles at similar companies, including medians, ranges, and confidence indicators when sample sizes vary.

Draft an offer using benchmark insights

Convert the recommended benchmark into a draft equity offer inside Cake, giving you a fast, data-informed starting point for candidate discussions.

Frequently asked questions

Your questions on equity benchmarking, answered

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What Cake plans include equity benchmarking?

Equity benchmarking is available on Build and Team plans. The feature uses aggregated, anonymized data from thousands of companies using Cake to provide market-accurate equity ranges.

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What data sources power the benchmarking tool?

The calculator analyzes thousands of startup compensation packages from Cake's extensive dataset. Data is de-identified, sampled, and updated regularly, with confidence indicators when sample sizes are limited.

Can I customize equity benchmarks for my specific needs?

You can filter by specific positions (Senior, Engineering, Sales, etc.), company growth stage (pre-seed through Series D), and geography. The tool shows typical ranges, medians, and allows you to instantly draft offers using the benchmark data as your starting point.