Changelog

My Cake app, Cake Equity's unique portal for stakeholders, just got a major upgrade! This release features cleaner layouts, improved navigation, and more equity education resources.
The new interface delivers a better experience across the board, making it easier for your investors, employees, and shareholders to access their equity information and track their stake in your company.

We've replaced the old Contacts page with Cake People—a more powerful, CRM-style stakeholder view that puts your people at the center of your equity management.
Now you have a cleaner, more intuitive way to manage the people who matter most to your business. Whether you're tracking investors, employees, or advisors, Cake Equity gives you the foundation to build stronger relationships with your stakeholders.
Different companies have different equity strategies. Some want options to last 10 years from grant, others prefer 15 years from when vesting starts.
With Cake Equity, you can now configure expiration that matches your timeline, protects your team's upside, and aligns with how your business actually operates.


You can now personalise messages within Cake's communication hub using dynamic variables!
Whether you're sending updates to investors, onboarding new team members, or engaging with advisors, these dynamic variables let you address each person by name. In other words, you can send personalized messages while saving time on manual personalisation.