How does Cake's pricing compared to Pulley?

Cake offers flexible, startup-friendly pricing that is FREE for the first 5 stakeholders. Build Plan starts at $1,000, Team Plan at $2,750. Annual discounts available on all plans. Quarterly option for PRO customers. Add stakeholders as you grow, with straightforward pricing beyond your plan. Add-on features and reports as needed.

Is Cake or Pulley better for growth-stage companies?

Both platforms serve early-stage and growth-stage startups well. However, based on G2 data, Cake reaches further into the growth stage: 15.5% of Cake's G2 reviewers are mid-market companies, versus 5.6% for Pulley, whose base skews more toward small businesses.

Is migration to Cake free?

Yes. Cake's migration experts transfer your cap table at no cost, whether you're moving from Pulley, Carta, or a spreadsheet. Cake's upload tools prepare your cap table data and our team reconciles every row for accuracy before you go live. You can also self-serve the migration yourself if you'd rather move at your own pace.

Does Cake or Pulley offer QSBS attestation?

Cake offers QSBS attestation letter as an add-on. Pulley does not currently offer QSBS attestation.

Is Cake designed for US-based companies?

Yes. Cake has a US-based team in LA, and the platform covers US compliance requirements including 409A, 83(b), Form 3921, ASC 718, and QSBS. More than 10,000 startups use Cake, with community presence in LA, SF, Denver, Austin, and NYC.

Trusted shouldn't just mean familiar.

Leaving Pulley and weighing the old path? It's a fair instinct. But you've got more than one trusted option. Cake is the closest match to what you had on Pulley, and more.

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48%

Average amount saved vs. Carta

4.8/5

On G2, compared to Carta's 4.3

Fast, accurate, and free migration.

Human in the loop migration included with every Cake plan.

Upload your cap table.

Accurate data matching.

A human reviews it.

Optional free call.

See your cap table.

Review it before you pay.

Based on G2 Reviews

The closest match to Pulley.

Here's what verified G2 reviews say when you put all three side by side.

	Closest matchNear-identical scores		The old path
	CakeTop rated	PulleyShutting down Dec. 8	CartaEnterprise-focused
G2 rating	4.8/5136 reviews	4.7/5135 reviews	4.3/5
Time to ROI	4 months	8 months	13 months
Quality of support	9.8	9.6	8.2
Ease of use	9.2	9.1	8.6
Ease of setup	9.2	8.9	7.9
Product direction	9.7	9.2	7.8
Cap table + 409A	$2,750/yrFree to start	$3,500/yrFrom $1,200	$6,000–15,000+/yr
Start without a demo	Yes, self-serve	No, demo first	No, demo first

Based on G2's live comparison reports and G2 Fall Report 2026. Carta pricing from quotes shared by switchers.

The old path

Remember why users left Carta in the first place?

Plenty of Pulley customers started on Carta. What made them leave hasn't changed.

Answers that take days, not hours.

The most common theme: slow replies, and success managers who are hard to reach once the contract is signed.

On Cake: your own rep, US time zones, 9.8 on G2.

An admin portal that's easy to get lost in.

Reviewers mention confusing navigation, slow screens, and trouble finding historical transactions.

On Cake: right-sized, the way Pulley was. Self-serve from day one.

Price increases you can't predict.

Renewal shock, with cap table and 409A running $6,000–15,000+ a year.

On Cake: transparent plans, free to start. Switchers save 48% on average.

Why startups choose cake

Better product. Better value for money. Carta switchers agree.

Here's why growing startups switch from Carta to Cake.

Carta

Pricing

Flexible, startup-friendly pricing

Free for the first 5 stakeholders
Build Plan starts at $1,000, Team Plan at $2,750
Quarterly billing available
Switchers save an average of 48%

Enterprise pricing

Cap table + 409A: from $6,000–15,000+ per year
Renewal increases common

409A Valuation

Audit-ready, when you need it

Two 409As included on Team
$1,500 add-on on any plan
Delivered in 3 business days

Separate service

$3,000+ per valuation

Support

9.8/10 on G2

Your own rep, US time zones
Email, chat and Power Up calls
Dedicated Slack on higher tiers

8.9/10 on G2

Tickets escalated across teams

Migration from Pulley

Free, most done in 48 hours

Self-serve or done for you
Every row reconciled before you go live
No re-signing for shareholders

Charged separately

Built for

Seed to series C

Right-sized, the way Pulley was
Scenario modeling, QSBS, SPVs as you grow
My Cake app for your team

Later-stage and enterprise

Features many startups pay for but don't use

Pricing

Flexible, startup-friendly pricing

Free for the first 5 stakeholders
Build Plan starts at $1,000, Team Plan at $2,750
Quarterly billing available
Switchers save an average of 48%

Carta

Enterprise pricing

Cap table + 409A: from $6,000–15,000+ per year
Renewal increases common

409A Valuation

Audit-ready, when you need it

Two 409As included on Team
$1,500 add-on on any plan
Delivered in 3 business days

Carta

Separate service

$3,000+ per valuation

Support

9.8/10 on G2

Your own rep, US time zones
Email, chat and Power Up calls
Dedicated Slack on higher tiers

Carta

8.9/10 on G2

Tickets escalated across teams

Migration from Pulley

Free, most done in 48 hours

Self-serve or done for you
Every row reconciled before you go live
No re-signing for shareholders

Carta

Charged separately

Built for

Seed to Series C

Right-sized, the way Pulley was
Scenario modeling, QSBS, SPVs as you grow
My Cake app for your team

Carta

Later-stage and enterprise

Features many startups pay for but don't use

Why startups choose cake

From Pulley, and from Carta, to Cake.

Switched from Pulley

"We migrated from Pulley to Cake and it was surprisingly good. Super fast migration by a person responding every few hours."

Andy W

Founder & CEO

Switched from Carta

"With Carta it takes days to get stuff done. With Cake, I have my own rep and they get things done within hours."

Julien D

Co-founder & CEO

Switched from Carta

"I've been a Carta guy for the last 12 years. We tried Cake and it was a better product. We saved money with a better product."

Tom Hakel

Founder & CFO

Frequently Asked QUestions

Your questions about how Cake compares to Pulley and Carta, answered.

Need help? Visit the Help center

How does Cake compare to both Pulley and Carta?

On G2, Cake holds the highest overall rating at 4.8. Pulley is close at 4.7 and Carta sits at 4.3. Cake also has the fastest ROI of the three: 4 months, vs 8 for Pulley and 13 for Carta. Cake and Pulley both focus on seed to Series A startups. Carta serves later-stage and enterprise companies.

My investor suggested Carta. Why look further?

Carta is a familiar name, and that's often why it comes up. What we see from switchers is they end up paying for enterprise features they don't use. Cake is trusted by firms like Cooley, Goodwin and Wilson Sonsini, so your advisors can work with it too.

Is migration from Pulley free?

Yes. Our team migrates your cap table at no cost and reconciles every row before you go live. You can also self-serve if you'd rather move at your own pace.

Trusted shouldn't just mean familiar.

48%

4.8/5

Fast, accurate, and free migration.

The closest match to Pulley.

Remember why users left Carta in the first place?

Answers that take days, not hours.

An admin portal that's easy to get lost in.

Price increases you can't predict.

Better product. Better value for money. Carta switchers agree.

From Pulley, and from Carta, to Cake.

"With Carta it takes days to get stuff done. With Cake, I have my own rep and they get things done within hours."

"I've been a Carta guy for the last 12 years. We tried Cake and it was a better product. We saved money with a better product."

Your questions about how Cake compares to Pulley and Carta, answered.

How does Cake compare to both Pulley and Carta?

My investor suggested Carta. Why look further?

Is migration from Pulley free?

Clean cap table.

Confident raise.

Motivated team.