Switching from Pulley?

You left Carta for a reason. Your cap table doesn't have to go where Pulley sends it.

Cake is the Equity Platform that is not going anywhere. Top-rated equity management platform on G2 rated by real users for real human support, built-in compliance, and an interface you actually want to use.

Free 48-hour Migration

1:1 Call with our migration experts

20% Discount for Pulley migrators*

Switch credit available

Get started Book a demo

Migrate to Cake in 48 hours.

Human in the loop migration included with every Cake plan.

See complete migration process in the Help Center.

Upload your cap table.

Accurate data matching.

A human reviews it.

Migration call.

See your cap table in Cake.

Before you pay.

We saw the news about Pulley today, and wanted to say up front: we're sorry to see it go. A lot of founders genuinely loved what Yin's team built, and being pushed into a migration you didn't choose, on a timeline you didn't set, is a rough spot to be in.

If you're trying to figure out what happens next, this page is meant to actually answer that, not just tell you to book a call. If you want to talk it through first, I mean that too.

Kim

CEO, Cake

Why Choose Cake over pulley

Founders and finance teams choose Cake.

Whether you're setting up your first cap table or migrating from another platform, Cake is built for where you are today and everything that comes next.

Get started Book a demo

Self-serve, right now.

Easier to setup and use.

Unlike Pulley, you don't need to wait for a demo to get started with Cake. You can sign up, upload your cap table yourself, and if you ever get stuck, you can access our 48-hour migration support for FREE.

"I signed up and tested it out for myself. I was able to migrate everything over myself without any help from Cake staff. Enough said, I was sold."

— JOSH M, Founder & CEO, 🇺🇸 California

Startup-friendly pricing.

Start free, take it for a spin.

Scale later and add features as needed. Annual discounts and quarterly plans (on PRO) are available.

"We wanted more value for our money. So we tried Cake and, the delightful surprise was, it was a better product. We saved money with a better product."

— TOM H, Co-Founder & CFO, 🇺🇸 California

Support that shows up.

Human interaction, US time zones.

Rated higher than Pulley on G2 for Quality of Support, Customer Relations, Product Direction and Partnership.

"I have been using Cake over a year now. The support I get from Elin and team is one of the best support I've received for a product in a while!"

— ALCIDES A, Co-Founder & COO, 🇺🇸 San Francisco

Trusted by US experts and firms.

US law firms, finance firms, and VCs trust Cake.

Take it from our growing community of US partners and firms who share our mission to make equity simple.

"As a US attorney, our partnership with Cake has been invaluable in guiding clients through cap tables and equity incentive plans seamlessly."

— MATT S, Partner at Taft Law, 🇺🇸 Cleveland, Ohio

On the ground with you.

A growing community in LA, SF, NY, and all over US.

Thousands of founders, CFOs, and attorneys navigating equity together. And a team of experts that know your market, your regulations, and in your timezone.

Connect with us

Frequently Asked Questions

Your questions, answered.

Answering common misconceptions about Cake.

What are the 20% discount terms?

We're 20% off if you migrate from Pulley to Cake in September. This applies to annual plans. If your current Pulley plan renews in the future. We will waive fees until renewal date.

I’m still locked into a contract with another platform. Can I still switch?

Yes. If you’ve already paid another provider for a period that extends beyond today, we’ll credit your Cake subscription for the remaining term of that contract. You move to Cake now and only start paying us once your existing contract would have ended, so you’re never paying two providers at once.

Is migration free?

Yes. Migration support is included. No separate fee for moving your cap table to Cake.

How long do I have?

Pulley's shutdown is effective December 8, 2026. We'd recommend starting sooner rather than later so your team isn't rushing the switch in the final weeks.

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