Switching from Pulley?

Highly rated for quality of support, built-in compliance, and a UI you actually want to use.
Fast, accurate, and free migration.
Same features you had with Pulley, plus more.
1:1 Call with our migration experts.
Switch credit available*
What Pulley switchers are saying—

Co-founder & CEO

It's very good. We're very happy so far at CakeEquity.

Founder & CEO

We migrated from Pulley to Cake and it was surprisingly good.

Founder & CEO

Honestly, it's actually pretty sick. Way better UI than Pulley.

Co-founder & CEO

I've looked at Qapita. I like your platform more. That's very obvious and very clear that you guys have a more superior platform.

Senior Legal Analyst

This product, it's much better than other Carta competitors, I have to say!

Founder & CEO

Super fast migration by a person responding every few hours. Even spotted a mistake to the pool calculation from Pulley numbers.

Switch your way. You pick the order.

See your data in Cake first, free

Cake

Upload your Pulley export

See your cap table in Cake

Review it with our team

Pick a plan, ask questions

Go live on Cake

Start migration

Talk to sales first

Britt from Cake sales

Book a call

Lock in your plan, price, ask questions

Upload your Pulley export

Review it with our team

Go live on Cake

Book a demo

Get in early, beat the rush.

We're migrating Pulley users every day. Don't wait until the last minute!
Today
Sept 16Shutdown announced
Nov 30Decision deadline
Dec 8Pulley shutdown

Trusted by the startup ecosystem.

Legal
Cooley LLP (Law Firm)Goodwin Procter (Law Firm)Wilson Sonsini (Law Firm)Gunderson Dettmer (Law Firm)DLA Piper (Law Firm)
Venture
Boost VC (Venture Capital Firm in California)Headline Ventures (VC Firm in San Francisco)Reach Capital (VC Firm in San Francisco)True Ventures (VC in Palo Alto California)Launch.co (VC Firm in San Francisco)
Accounting & Finance
PIlot (Finance & Accounting Firm)Burkland Associates (Fractional CFOs)Crew Finance (Finance and Accounting Firm)BPM (Tax, Advisory, and Accounting Firm)Escalon (Finance, HR, Tax Services)
Frequently asked questions

Questions about migrating from Pulley.

Have more questions? Ask away

How does migrating from Pulley to Cake work?

There are two paths.
‍
‍Do it yourself. If your cap table is straightforward, drop it into Cake and our tool reconciles your data. Our team is on hand to answer any questions along the way.

‍We do it for you. If your cap table is more complex, our team does the migration for you. Either way, we reconcile every row for accuracy, and nothing goes live until you've reviewed your cap table and signed off.

Is migration free?

Yes. Migration support is included. No separate fee for moving your cap table to Cake.

Which Pulley reports do you need?

We need three reports from Pulley: the Cap Table report, the Stakeholder report, and the Vesting Schedules report. We'll point you to exactly where to find each one.

Prefer not to export anything? Add Cake as an admin on your Pulley account and we'll pull the data for you.

How long does migration take from Pulley to Cake?

Most cap tables can be migrated within 2–5 days, but timing depends on how complex your cap table is and what's in the queue. We'll tell you where you sit once we've seen your exported files.

Pulley shuts down on December 8, 2026, and you'll need to decide where your cap table goes by November 30. Start your migration well before then, so you have time to review your cap table in Cake and sign off without the last-minute rush.

I have a renewal coming up. Can you speed things up?

Yes. If you're approaching a renewal deadline, tell us and we'll prioritize your migration.

Can I see my cap table in Cake before I pay?

Yes. We migrate your data first, so you can review the live cap table in Cake and sign off before you subscribe. You can also start free with no credit card.

Will my vesting schedules, grants and past transactions carry over?

Yes. We build out your full historical cap table, so you keep every past transaction. Vesting schedules come across in the Vesting Schedules report, and we check every row against your source data.

Can I bring my past 409A valuations across?

Yes. We import your historical valuations so they sit alongside your cap table.

*What is the Cake switch credit for Pulley customers?

If you've already paid Pulley for months you won't use, we credit the unused time toward your first year with Cake, up to six months. You shouldn't pay for two contracts when the shutdown wasn't your choice. The exact credit depends on your Pulley contract.

How do I find out what my credit is worth?

Show us what you're paying Pulley. Send us your Pulley invoice or contract (book a demo or email hello@cakeequity.com) and we'll work out your credit and get you as close as we can to what you pay now.

Do I pay per user, or only for stakeholders?

Only for stakeholders. There are no per-seat or admin-user fees, so add as many admins as you need. See full pricing at cakeequity.com/pricing.

Is a 409A included?

Yes, on our Team and Pro plans. Team includes two 409A valuations a year, completed with our appraisal partner. Once we have your documents, a valuation typically takes 3–5 business days.

Is Cake stable and here for the long term?

Yes. Cake is backed by investors, cash-flow positive, ISO 27001 certified, and has a public Trust Center.

A MEssage from Kim
/ September 16, 2026
We saw the news about Pulley today, and wanted to say up front: we're sorry to see them go. A lot of founders genuinely loved what Yin's team built, and being pushed into a migration you didn't choose, on a timeline you didn't set, is a rough spot to be in.
If you're considering options other than Carta, our team at Cake is happy to talk it through with you and support you through the migration process.
Kim
CEO, Cake
Why Switch to Cake

Founders and finance teams choose cake.

We're here for the long haul! Cake is built for where you are today and everything that comes next.

Built-in Pulley migration pathway.

Pulley will only support you if you're migrating to Carta? No problem! Cake built its own Pulley migration pathway for you.

Transparent pricing that respects your runway.

No extreme annual hikes. No hidden fees. No unused features inflating your bill. Pricing your CFO can defend and your founder won't regret.

Here for the long-haul.

Customers that stay for years. Built to follow you through your earliest fundraising and equity decisions into your most complex fundraising and later-stage requirements.

Support that shows up.

Rated higher than Pulley on G2 for Quality of Support, Customer Relations, Product Direction and Partnership.

Trusted by US experts and firms.

US law firms, finance firms, and VCs trust Cake.
Take it from our growing community of US partners and firms who share our mission to make equity simple.

On the ground with you.

A growing community in LA, SF, NY, and all over US.
Thousands of founders, CFOs, and attorneys navigating equity together. And a team of experts that know your market, your regulations, and in your timezone.
The closest match

The same features you had on Pulley, and more.

Not interested in switching to Carta? Cake has everything you had with Pulley, plus more.
G2 Rating
4.8/5
136
4.7/5
135
Entry-level pricing
$1000
Start free
$1200
No free tier
Cap table
Equity incentives (NSO/ISO, RSU/RSA)
Warrants
SAFEs and Convertible notes
Investor portal and reporting
Employee app
409A built-in
Compliance Form 3921, ASC 718, 83(b), Rule 701
QSBS Attestation
Data room

Fast, accurate, and free migration.

Human in the loop migration included with every Cake plan.
See complete migration process
1
Upload your cap table.
Accurate data matching.
2
A human reviews it.
1:1 Migration call.
3
See your cap table.
Before you pay.

Switching from Pulley? Talk to Britt!

Pulley's closure caught you by surprise? Not interested in moving your cap table to Carta? I've helped hundreds of companies switch to Cake. Let me know how I can help.
Schedule a quick callLearn moreLearn more
Loved by 10,000+ companies from all stages of growth.

Take it from users who switched to Cake.

"As a company building accounting software that integrates with Carta, we migrated from Pulley to Cake and it was surprisingly good."
Super fast migration by a person responding every few hours. Even spotted a mistake to the pool calculation from Pulley numbers. Transparent pricing, pay for what you need.
Andy Wang
Founder & CEO, Finta
"I was a former Carta user. Happy to have left them."
Keep doing what you are doing! I was a former Carta user. Happy to have left them.
Joe Gagnon
Founder & CEO, Raynmaker.ai
"Cake costs significantly less than Carta. It was a no-brainer decision for us to choose to move to Cake."
Cost wasn't the primary driver for us. But Cake costs significantly less than Carta. So when it's basically ahead on all those features, it was a no-brainer decision for us to choose to move to Cake.
Dave Christianson
Legal Counsel, Tracksuit
"I previously used Carta, and as market leaders, they seem to have gotten a bit complacent."
Cake Equity feels like the next generation—much more dynamic and attentive to user needs.
Christoph Dressel
CEO, Mimo.fit
"Better Carta with real customer support. Very happy I switched!"
Better, cheaper Carta with real customer support. Simple, easier usability. Great support. Very happy I switched!
Griffin Hermes
Principal, Pegasus Angel Accelerator
"Cake is what Carta should be!"
Cake is easy to use, and the support actually gets stuff done. When you have an issue with Carta, you need to call them and it gets escalated to multiple people and it takes *days* to get stuff done.

With Cake, I have access to my own representative, I can book meetings with them when I want and they get things done within hours.
Julien D
Co-founder & CEO, Codiga
"Far more user friendly than Carta!"
Emphasis on the user experience for shareholders! Far more user friendly than Carta. I also enjoy the company updates that are pushed to all shareholders.
Ron Pragides
VP of Engineering,
Blackhawk Network
"The system is easier to use than Carta."
My onboarding process was personalized, fast, and supportive. The system is easier to use than Carta. Implementation was fast and easy. It has all of the features that I need.
Ray Thompson
Head of Ops, Gloo