Lemonlight discovered an important lesson about operational efficiency: you don't need enterprise-grade equity management software when you have straightforward equity needs.
After years of paying premium prices for Carta features they weren't using, the video production company switched to Cake Equity. The result? $3,000 saved annually, plus a more intuitive platform with personalized support that actually matched their needs.
Lemonlight is a video production company that creates custom, brand-focused videos by blending human creativity with AI-powered tools to make content faster, smarter, and at scale. Since their founding in 2014, they've grown to nearly 200 employees while maintaining a deliberately simple financial structure.
The company's growth story reflects strategic discipline. After bootstrapping their way to success with only a Series Seed round, Lemonlight has maintained a straightforward equity structure. This intentional simplicity in their cap table mirrors their approach to business: focus on what matters, and don't overcomplicate what doesn't.
Hope Horner, Founder & CEO of Lemonlight, recognized that their equity management solution should reflect this same philosophy.
Lemonlight faced a common dilemma for Carta switchers: they were paying premium without actually using the platform much. Their equity and cap table needs were relatively simple, but they were stuck with an expensive, oversized solution designed for companies with far more complex requirements.
"We've been primarily bootstrapped, with only a Series Seed round. Because of that, our equity and cap table needs were relatively simple, but we were still paying a premium for Carta without really using the platform much. It felt like an expensive, oversized solution for what we actually needed."
For a company that had built its success through smart resource allocation and strategic growth, continuing to pay for unused features represented exactly the kind of inefficiency Lemonlight worked to eliminate.
Lemonlight's decision to switch to Cake came down to timing and value. Facing an expensive Carta renewal fee, they searched for an alternative to avoid another year of paying for features they didn't need.
This search led them to Cake Equity, where they discovered that downsizing from an enterprise platform didn't mean downgrading the experience. The transition was smooth, with personalized support that understood their specific situation rather than forcing them into a one-size-fits-all approach.
"It was delightful! Easy to use. And great service from the Cake team."
The platform's intuitive design meant the Lemonlight team could efficiently manage their investors and option holders without wrestling with unnecessary features or navigating overly complex interfaces.
Since switching to Cake, Lemonlight has achieved concrete financial benefits while gaining a better overall experience:
The company now pays for only what they need, eliminating the premium pricing associated with enterprise features they never used. This represents smart financial management that aligns costs with actual requirements.
Lemonlight's investors and option holders have an easier, more straightforward way to access and track their ownership. The simplified platform reduces friction for everyone involved while maintaining the professionalism that stakeholders expect.
The Cake team's approach to customer service has provided Lemonlight with support that feels tailored to their specific situation rather than generic enterprise ticketing systems. This personalized attention has made equity management feel like a partnership rather than a vendor relationship.
Lemonlight's approach to equity reflects their broader business philosophy: keep things simple and focused.
"We keep it simple, equity is for our Series Seed investors and option holders, giving them an easy, straightforward way to access and track their ownership."
This deliberately uncomplicated structure has served them well as they've grown to nearly 200 employees over twelve years. By maintaining clarity in equity ownership and avoiding unnecessary complexity, Lemonlight ensures their leadership team and investors can focus on building value rather than navigating complex cap tables.
Lemonlight's experience illustrates an important lesson for scaling capital-efficient companies: the most expensive solution isn't always the right one. By recognizing that their equity structure didn't require enterprise-level complexity, Lemonlight saved $3,000 annually while gaining a better user experience and more responsive support.
For companies with simple cap tables, limited fundraising rounds, or straightforward equity needs, Lemonlight's decision demonstrates the value of matching your tools to your actual requirements.
Whether you're managing a dozen stakeholders or hundreds of employees, the goal remains the same: efficient equity management that enables growth rather than creating unnecessary overhead.
As Lemonlight continues to scale their video production business in their twelfth year of operation, they're doing so with an equity management platform that grows with them appropriately.
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