The platform is straightforward and intuitive to implement and use, making ESOP and Cap Table management much easier. Over time, there have been so many rapid improvements/new features that have made the platform even better!
The Customer Success team (Shannon) provides exceptional support and is always there to help ASAP!
Having one spot to manage my cap table, ESOPs, raises, the fact that it's multi-jurisdictional and managing communication
Startups, if you haven't looked into it, check out Cake Equity. Amazing product offerings around equity & cap table management that will save you thousands of dollars and hours of time versus lawyers.
Top-notch innovation, user-friendly, a must-have!
Has all the functionality of the big players but much more competitive on price.
As an investor, super helpful to log in and have a number of our portfolio companies using Cake - keeps our ownership clear and documentation all in one place! Great for our startups with global teams to have their employees equity in Cake seamlessly and a great motivator for their teams! Love this product!
I am a Cake customer and we have been very happy with the product and customer service. It made it easy to get our startup's shares issued and compliant.
Congrats @jason_atkins and team! Been a big fan of Cake's mission from the beginning so it's fantastic to see how far you've come with the platform. Definitely a community-driven product.
It is absolutely amazing tool to boost organization and create a positive vibe within a team! So cool design, great features and very intuitive interface! Big congratulations on the launch and thank you for providing such a great tool to the community!
One of the best equity management products out there!
Love the team, love the tech, love the movement. Cake has revolutionized our cap table management and our team equity. It's keeping the fuel on the fire as we push to global domination. Thank you Cake!!!!
It makes managing equity, employee shares, captable and valuation a piece of cake for startups. A smart team doing clever things; watch this crew, they are on a mission.
I've known the team from Cake for years and they are awesome contributors to the startup ecosystem. They want startups to succeed. I know dozens of startups that use Cake and I have actively referred them for a long time. I invested in one of their early seed rounds and our new startup Sequential uses Cake to manage our ESOP and Cap Table.
Congrats @jason_atkins and the Cake team! I am a big Cake fan - have used the product for some time now and makes life a whole lot easier in the equity management department. Kudos!!!
The problem solved by Cake Equity is issuing ESOP to employees in multiple countries. Cake makes the legal process bearable without costing an arm and a leg in legal fees.
Used by numerous startups I'm involved with. Amazing experience both from startup and investor side of the coin. They also have a HEAP of amazing free resources on their website across all things equity.
Not just a brilliant product, these guys are walking the walk by developing the kind of work-to-live culture that makes Australia such a unique place to build. Kim and Jason are proud dads who showed me balance is achievable by organising free yoga lessons and literally dragging me outside for a surf during our first meeting, something I'll be forever grateful for.
Easy to implement. Rapid product development and responsive team. Recommend!
I don't usually comment on product hunt posts, but I've been waiting for Cake to post for so long! They're killing it in Australia, and I don't know a serious startup that isn't using them. It's exhilarating to see that they are now scaling internationally.
Cake is what Carta should be. It's easy to use, no need to speak to a representative every five minutes and the support actually gets stuff done.
One example is that when you have an issue with Carta, you need to call them and it gets escalated to multiple people and it takes *days* to get stuff done. With Cake, I have access to my own representative, I can book meetings with them when I want and they get things done within hours.
And the price: Cake is 10% of the price of Carta.
Easy to use, great modelling for analysis, and employee user experience is engaging, not a chore. Some great content to share with stakeholders.
Eliminating repetitive tasks and having a single source of truth for vesting and strike prices.
Saved us hours of back and forth with lawyers. Streamlined the entire process and we can issue esop in minutes to our employees.
The feedback from my startup network is consistent. Cake is cheaper and easier to use than its competitors.
The platform is set up to service founders from all regions globally. It does two things amazingly well. 1. you don't need anything else as a cap table management solution. 2. it is hands down the best tool I have seen to launch a global employee option program.
It also has other nifty features like shareholder reporting, a feature which my investors love.
The platform is straightforward and intuitive, making ESOP and Cap Table management much easier. Throughout the last 6 months that we've been using it, I've also seen so many rapid improvements/new features that have made the platform even better!
The Customer Success team (in our case Shannon) provides exceptional support!
The time, cost and hassle that is removed using Cake is a gamechanger for investor funded ventures. The team regularly updates the platform and the service is impeccable.
Dealing with equity management, capital raisings, options issues and vesting. It is largely about reducing the time and cost to manage all these properly. It also is making our equity work better for us by better connecting the option or equity holders to their investment/holding
I use it everyday and is game changing. Whether it's issuing options to the team, paying suppliers with SAFE notes or looking after share transfers. What takes minutes with Cake would take months if had to do it the traditional way, whilst also be costly involving different legal advisors, etc.
Cake provides transparency to all stakeholders so they can see in real-time what their options / equity is worth, how much they own and access to company announcements.
Through its contract engine it also makes signing documents a breeze.
Their product makes a breeze out of managing private venture cap tables, issuing & managing ESOP (employee share scheme), and managing / updating investors with certificates, updates, etc. Additionally their team is incredible, always my (and others) go-to on startups topics like raising, ESOP and anything equity based. They are responsible & super attentive.
I mostly use Cake as an angel investor. I find their platform by far the absolute easiest place to manage all my investments, certificates, see updates, latest rounds & cap tables etc.
It's a really awesome tool for managing all of our cap table admin. I co-founded Shoes of Prey 15 years ago and we had to do all this stuff manually. It was time-consuming and painful to do. For Fable we use Cake Equity and genuinely love the product. It just simplifies all of this so much.
Cake Equity makes the issuing of shares and the setup and offering of ESOP agreements to staff simple. It is particularly useful for startups with a global workforce. It is also great for planning and visualising the impact of capital raises on a business.
Cake's feature set is exactly what we needed as a startup getting off the ground with an equity raise and an employee ESOP for the first time. Since then, it's grown alongside us and the feature set has developed.
We've always gotten great support from the team as well!
We need a system to manage our cap table that doesn't involve trying to manually do spreadsheet math. I can't even imagine how we'd do what Cake does manually... it's a clear time saver.
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