Loved by over 20,000 companies
An easy platform to navigate, with helpful document storage and vesting alerts. I also LOVE the ability to educate employees through simple videos (so much better than the competitors). The shorter explainer videos are great, better than the walls of text
The team was great, they gave fast, thoughtful responses when I had detailed questions about audits and compliance. They were willing to give sandbox access quickly so we could actually click around, not just watch a demo. Overall their CS team seemed genuinely invested in making the rollout work
The team we worked with was very responsive, had excellent knowledge of the platform, and made implementation (from another platform) a breeze!
The ease of use of the platform and functionality is what I like best.
It solves the difficulty of managing a large number diverse ownership stakeholders.
I’ve been using Cake for over a year and even got the chance to meet the team. The onboarding modules are excellent, clear, quick, and easy to follow. The product makes managing equity, SAFEs, and option plans painless. I like how everything is structured to help founders stay compliant and investor-ready without needing extra tools or spreadsheets. The support team is fast and friendly, which makes a big difference.
We just got the first investment and had to setup our equity management. Cake Equity was extremely fast and simple to use. The entire process felt streamlined, and I was genuinely impressed by the speed of the platform. I also appreciated the excellent support from the Cake team—they were quick to respond and very helpful whenever I needed assistance. Overall, Cake Equity made equity management easy and stress-free. 409a valuation comes as part of the package - big win!
My onboarding process was personalized, fast, and supportive. The system is easier to use than Carta. Implementation was fast and easy. It has all of the features that I need.
Emphasis on the user experience for shareholders! Far more user friendly than Carta. I also enjoy the company updates that are pushed to all shareholders.
Better, cheaper Carta with real customer support. Simple, easier usability. Great support. Very happy I switched!
Great customer support — easy to use. Lots of needed functions.
I am a Cake customer and we have been very happy with the product and customer service. It made it easy to get our startup's shares issued and compliant.
Cake is a straightforward platform, I like how clean and simple it is, allowiyg you to find what you need quickly.
I have been using Cake over a year now. The support I get from Elin and team is one of the best support I've received for a product in a while. If I can't find an answer, I reach out and always have a response within 24hrs. If I need to hop on a call, they are always available. Would highly recommend this software.
I appreciate the support that I get from their team and the ease of using the platform.
Resource center was very nicely built out. UX/UI is 10/10. Employees will be excited to receive welcome email.
Absolutely loved how simple and easy to use Cake Equity was when we started our business. From creating stakeholders, to managing our cap table, everything is where you'd expect it. We are also able to get critical documents sent and electronically signed quickly.
Easy to use, friendly and helpful team, supportive of our portfolio companies.
Ease of use, reporting, internationalization.
Solves the management of the cap table and options scheme for a global team.
In today's fast-paced business environment, maintaining clear and organised communication with stakeholders is crucial. Using Cake allows the company to keep information about all stakeholders tidy and updated.
Each option and note holder has own account, which allows them to stay informed and engaged. This approch foster trust with start-up founders.
In addition, the Cake team is friendly and happy to answer any questions despite of the time zone difference.
As a startup with a large and international cap table that includes Shares,SAFES, Convertible Notes and Options without Cake Equity we simply could not manage our current investors or conduct a new raise.
Cake equity is an essential intuitive productivity tool and makes investor relations and raising a breeze.
The support team and in particular Shannon is easily the most responsive professional support out of all my global software vendors.
We transitioned to Cake Equity in 2024 and the onboarding, responsiveness and service I received during the migration from Cake Equity staff was world class.
It makes managing equity, employee shares, captable and valuation a piece of cake for startups. A smart team doing clever things; watch this crew, they are on a mission.
Congrats @jason_atkins and team! Been a big fan of Cake's mission from the beginning so it's fantastic to see how far you've come with the platform. Definitely a community-driven product.
I am a Cake customer and we have been very happy with the product and customer service. It made it easy to get our startup's shares issued and compliant.
Love the team, love the tech, love the movement. Cake has revolutionized our cap table management and our team equity. It's keeping the fuel on the fire as we push to global domination. Thank you Cake!!!!
What stands out most about Cake Equity is its intuitive interface and the confidence it brings to stakeholders. It eliminated the clunky spreadsheets and manual errors that plagued previous processes. Within days of implementation, the Board expressed visible relief at having a single source of truth for equity, options, and ownership. The platforms clean visualisations and audit-ready records made reporting seamless, especially during board meetings and investor updates.
It's not just a tool—it’s a strategic enabler that scaled with our needs while dramatically reducing administrative overhead. The shift to Cake Equity didn’t just streamline operations—it boosted trust and engagement at the highest levels.
As an investor, super helpful to log in and have a number of our portfolio companies using Cake - keeps our ownership clear and documentation all in one place! Great for our startups with global teams to have their employees equity in Cake seamlessly and a great motivator for their teams! Love this product!
Cake Equity helped us grow our ESOP scheme globally. The process was simplified and the experience improved for employees.
One of the best equity management products out there!
I thought I would shoot you a message and say keep up the great work at Cake! The range of scenarios Cake covers is fantastic and the continual addition of new features really makes it easy (and cost effective) for managing our shareholder communications and our cap table. Not to mention, Shannon's a gun, she is always willing to help out if we get stuck! Great product + great team = happy users at SellSmart!
We are in the early stages of setting up Cake Equity for our company, and the onboarding experience has been excellent. Cake seems intuitive, and the support team has made a difference. Shout-out to Shannon, who is incredibly supportive and proactive during our call, she walked us through the setup and also offered to help tailor the platform using our internal document templates.
As a law firm working with a range of startups and small/medium businesses, we often see clients struggling to get their heads around ESOPs and cap table management. Cake Equity is the platform we consistently recommend - it takes what can be a really confusing process and makes it simple and user-friendly.
Our clients love how easy it is to issue options, track vesting, and keep their cap table up-to-date. Cake genuinely understands the challenges startups face, and it shows in the way they’ve designed the platform. It saves our clients so much time, hassle, and money, while also helping them engage their teams with properly managed equity. It’s a no-brainer for any founder looking to streamline their equity management!
Cake is a straightforward platform, I like how clean and simple it is, allowiyg you to find what you need quickly.
Shannon and the team are great to communicate with and very helpful!
Cake is a big help in solving our shareholder management issues.
We began using CAKE in 2022 when our startup needed to bring in its first external fundraising and shareholders. We were looking for a solution to assist with tracking / maintaining a share register and also provide visuals of the cap table, company valuations over time, share prices, etc.. We were thrilled to find that CAKE provided all of it and more. We then watched as the CAKE team continued to build new features which we made use of. We've never needed to reach out to customer support in this time as we have found the portal quite intuitive. We also find that we access CAKE and manage the portfolio at least once per week especially the "communications" module to send shareholder updates.
Super user friendly, easy to navigate dashboards and it's clear on what's included and not in different investment options.
The templates make it incredible value for money.
It is easy to use and a great platform for our investors and employees to keep track of their interests. They also have a great support team.
User friendly from both a HR and employee perspective
Cake Equity is great for managing option pools and keeping clean records. I have found the user interface easy to interact with, and their customer service is super helpful.
Getting a visulaisation of the options, communicating with shareholders and managing the cap table has never been easier or cleaner.
I have been using Cake over a year now. The support I get from Elin and team is one of the best support I've received for a product in a while. If I can't find an answer, I reach out and always have a response within 24hrs. If I need to hop on a call, they are always available. Would highly recommend this software.
This is the simplest platform to use, it takes minutes to go from nothing to a fully working portal for employees to see their share certificates, vesting schedules, and the dollar value of the equity they have in our company.
We see the benefits of every employee being an owner of Aviato Consulting, it helps keep us all aligned on what is best for the company, and sharing in that success is super important to us.
Cake is a beautiful platform for me to use as the Administrator, but also for our team to interact with.
I have found that time and time again, the Cake team go above and beyond to help me quickly and easily use the platform and trouble shoot anything I need.
They are also constantly updating features on the platform based on my feedback, so my experience only gets better with time.
I appreciate the support that I get from their team and the ease of using the platform.
The upload templates, accompanied by a personalised call to assist.
Cake Equity has made managing our startup/scale-up's equity super simple. Their platform takes care of all the complicated stuff like tracking shares, managing and issuing options, and keeping investors in the loop, all in one place. It updates automatically in real-time, so we don’t have to worry about spreadsheets or compliance issues. It’s secure, easy to use, and saves us a ton of time.
I find the platform easy to use and it provides a good audit trail for transactions. The options were simple to commence and adjust to suit our needs. The offer letters and communication channels with employees are simple to use and keeps everything in one place. I save a lot of time using the platform, as opposed to maintaining an in-house register. The platform also extends to shareholders, which is important in our business. I have found Cake's customer service to be excellent.
Cake Equity has made managing cap tables and ESOP simple. The platform is user-friendly and intuitive, with an easy migration process that ensures a smooth start.
Their support team is outstanding, always available to assist when needed. Plus, the platform offers a comprehensive range of online resources and FAQs to guide users. Whether you're updating the cap table or setting up an ESOP, Cake handles everything efficiently and with ease.
Resource center was very nicely built out. UX/UI is 10/10. Employees will be excited to receive welcome email.
I am new to the world of Shares and Options. I was able to quickly connect with an expert where she carefully and kindly walked me through the first stages. After the call, I received a easy to follow "next steps" email. Thank you for your support!
Absolutely loved how simple and easy to use Cake Equity was when we started our business. From creating stakeholders, to managing our cap table, everything is where you'd expect it. We are also able to get critical documents sent and electronically signed quickly.
Easy to use, friendly and helpful team, supportive of our portfolio companies.
