Cake's pricing scales with what a company actually needs, not a flat enterprise rate. Plans move from a starting tier covering core cap table basics, up through tiers that add grant management and deeper compliance support, to custom plans for larger stakeholder counts and advanced compliance needs. Pricing that respects your runway means no extreme annual hikes and no charges for unused features. Specific plan details and 409A valuation options are outlined on Cake's pricing page.
This question comes up because Cake's pricing is structured by stakeholder count and plan tier, not a single flat number, and that structure isn't always obvious from the pricing page alone.
Pricing generally scales along two dimensions: how many people are on the cap table, and how much compliance and grant-management depth a company needs. Earlier-stage companies with a smaller team and no active incentive plan typically fit a lighter tier. Companies issuing grants, tracking vesting, or approaching a 409A valuation typically need a tier built around that workload.
The right tier is less about company size alone and more about what the equity program actually requires, which is why Cake's pricing page walks through plan details rather than a single number.
How Cake prices for what you actually need
Cake's plans are built around the equity work happening inside a company, not a one-size-fits-all rate. Pricing that respects your runway means no extreme annual hikes, no hidden fees, and no charges for features a company isn't using yet. As equity needs grow, from a first grant to 409A valuations to board-level compliance reporting, Cake's plans grow with them.
This article is designed and intended to provide general information in summary form on general topics. The material may not apply to all jurisdictions. The contents do not constitute legal, financial or tax advice. The contents is not intended to be a substitute for such advice and should not be relied upon as such. If you would like to chat with a lawyer, please get in touch and we can introduce you to one of our very friendly legal partners.
