Why the G2 Fall Reports matter
G2’s quarterly reports benchmark real customer satisfaction and market presence across thousands of vendors. Only a small percentage of products make the top-right of a Grid® or take home badges. That’s why we’re thrilled with Cake’s momentum this fall.
Highlights at a glance
- 4.8/5 average rating (90 reviews)
- #1 Easiest to Use in Equity Management
- Consistently high marks for ease of use, customer support, and cap table & ESOP management
See our Fall 2025 reports
Want to dig into the details? Explore our latest G2 reports and badges:
- #1 Usability Index
- #1 Relationship Index
- #1 Momentum Grid Report
- #1 Implementation Index
- #1 Results Index
What customers say
“I previously used Carta, and as market leaders, they seem to have gotten a bit complacent. Cake Equity feels like the next generation—much more dynamic and attentive to user needs."
— Chris, CEO
“Cake Equity makes managing our cap table and employee equity plans incredibly simple and stress-free. The platform is intuitive, easy to use, and saves a significant amount of time compared to manual spreadsheets. Their support team is also very responsive and helpful..”— Aaron, Managing Director
“What we love most is how Cake helps us offer ESOP options in a way that attracts and keeps great talent, while also creating a culture where everyone feels invested in the company’s success. The automated tools save us from doing manual work, and it makes communicating with the team about their equity so much easier.”
— Michelle, Senior Payroll Officer
How Cake helps teams win
Cake streamlines cap table management and unlocks team motivation via equity incentives. Think of us like Canva vs. Adobe Photoshop - we're a more cost-effective, founder-friendly alternative to incumbent platforms.
We support founders throughout their startup journey, from issuing their first SAFE note, to setting up stock incentives for their first hires, to managing stock incentive plans across multiple countries and hundreds of employees.
What sets Cake apart
Our employee app harnesses the motivational power of equity incentives through goal setting, education, future value scenarios, and engaging two-way communication loops. We have everything startups and their advisors need to manage equity, engage investors and employees, and make informed decisions throughout their journey.
This article is designed and intended to provide general information in summary form on general topics. The material may not apply to all jurisdictions. The contents do not constitute legal, financial or tax advice. The contents is not intended to be a substitute for such advice and should not be relied upon as such. If you would like to chat with a lawyer, please get in touch and we can introduce you to one of our very friendly legal partners.
