Equity isn't paperwork. It's a superpower.

We started Cake because we kept seeing the same thing: founders using equity as a recruitment checkbox, then watching it disappear into spreadsheets and dusty option agreements. Employees didn't understand it. Teams didn't feel it. And equity became just another admin burden instead of the motivational force it's meant to be.

So we built something different. A platform that treats equity like the engagement tool it should be—transparent, visual, and built to help your team actually feel like owners. Because when people understand what they own and why it matters, everything changes.