Pulley shuts down on December 8. Don't leave it to the last minute. Get in early, take a look around, and get your spot secured with cake. while there's plenty of room.
Path 1 — Office hours
Join Office Hours
Join one of our live sessions with other Pulley customers. We run them twice a week, so there's always one coming up.
See Cake live
Ask your questions on the call, including pricing and contracts
We're migrating Pulley users every day. Don't wait until the last minute!
Today
Sept 16Shutdown announced
Nov 30Decision deadline
Dec 8Pulley shutdown
Frequently Asked Questions
Your questions about Cake, answered.
Answering common misconceptions about Cake.
Is Cake built for US startups?
Yes, Cake is built for the US market, with an LA-based team, and trusted by US-based founders, VCs, and startup attorneys.
The platform covers every equity type US startups issue: stock options (ISO and NSO), restricted stocks (RSUs and RSAs), SAFEs, and warrants. US compliance is native: 409A valuations, Form 3921, 83(b) elections, ASC 718 stock-based compensation reporting, Rule 701, QSBS.
If you've seen Cake described as mostly Australian or international product, that's a misconception worth correcting. US equity management is what Cake does.
Is Cake only for early-stage startups?
Cake is built for startups that are growing, not just getting started.
Cake's cap table handles everything from a founding team raising on SAFEs to a company with a full option pool, investor base, and growing headcount. The platform handles the full US compliance layer: audit prep, board-ready reporting, and stock-based compensation reporting, as teams and investor bases grow.
On G2, Cake has three times the share of mid-market customers (51-1,000 employees) compared to Pulley. You'll find some review sites and blogs describe Cake as best suited for the earliest stages—reality is, Cake is built for growth. We have customers from all stages of growth, from seed to series A, B, and beyond.
What's the difference between Carta and Cake?
Growing companies look for Carta alternatives when the cost outpaces the value. Cake offers the same cap table depth and compliance infrastructure — without the bloat, the ticket queues, or a UI designed for fund administrators. The support is human, the platform is built for the full equity team, and companies that switch save an average of 48% without giving anything up.
Carta switchers save an average of 48% with Cake. But that's not why they switch. Price is the catalyst. The product is the reason they stay. On G2 Winter 2026 report, Cake ranks ahead of Carta on every index.
Dave Christianson, Legal Counsel at Tracksuit, said it after switching:
"Cost wasn't the primary driver for us. But Cake was significantly cheaper than Carta. So when it's basically ahead on all those features, it was a no-brainer decision for us to choose to move to Cake."
How long does it take to migrate your cap table to Cake?
Minutes if your cap table is straightforward and you want to upload it yourself.
Most cap tables can be migrated within a few days. Our migration tool prepares your cap table from your exported files, and our team then reconciles every row against your source data. That human check is where the time goes, and it's how your numbers stay accurate. Timing depends on how complex your cap table is and what's in the queue, and we'll tell you where you sit once we've seen it. Nothing goes live until you've signed off.
Either way, it's free, we built a tool for it, and the team is there when you need them. Every row is reconciled and reviewed before anything goes live. Nothing switches until you've confirmed it's right.
Is Cake ready for a Series A audit?
Yes. Cake is built with the audit trail and compliance reporting that finance teams and auditors expect.
Every transaction is logged, timestamped, and exportable from day one: option grants, vesting schedules, NSO/ISO splits, 409A history, and SAFEs. ASC 718 reporting is built in. Cap table records export in standard formats for auditors and legal review, with no manual reconciliation needed.
The audit trail isn't something you set up when the audit arrives. It runs from the moment you set up your cap table on Cake. Companies that start early arrive at their audit with clean and verifiable records, not a spreadsheet to untangle.
Why do VCs and attorneys recommend Cake?
Cake is recommended by 100+ VCs, attorneys, and accelerators.
VCs point their portfolio companies to Cake because they've seen it work. Attorneys recommend it to clients because compliance is built in from day one and the records are something they can rely on without having to fix them first.
Clay Gordon, Managing Partner at Stout Street Capital: "Cake is easy to use, friendly team, supportive of portfolio companies."
Matt Secrist, Attorney at Taft Law: "As a US attorney, our partnership with Cake has been invaluable in guiding clients through cap tables and equity incentive plans seamlessly."
