Hosted by JASON ATKINS

Simplifying startup equity. Inspiring a new generation of startup founders and world changers.
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ABOUT THE PODCAST

Startup Equity Matters

Hosted by Cake Equity's President and Co-Founder, Jason Atkins, Startup Equity Matters is recorded from everywhere in the world: from Cake's HQ in the sunny Gold Coast, to the snowy mountains of Denver Colorado, to a buzzing co-working space in California.

Driven by his passion to inspire a new generation of world changers, Jason gets upclose and personal with startup experts from around the world, bringing to you real life stories and insights on how to navigate and succeed in your startup journey.

Startup Equity Matters covers how early stage founders and teams can build awesome employee ownership culture, handle cross-border equity, raise capital effectively, have life-changing exits —and have heaps of fun as they go! New episode every week.

Latest episodes

EPISODE
28
How Young Women Can Be Entrepreneurs with Doone Roisin

From being named Young Australian of the Year to investing in female-led startups, Doone Roisin shares her startup journey in this episode. 

How Young Women Can Be Entrepreneurs with Doone Roisin
EPISODE
27
Startup Equity Efficiency and Outsourcing

Adam Spector from Levy talks about efficient equity management for startups. By outsourcing non-core operations, founders can focus on building great companies.

Startup Equity Efficiency and Outsourcing
EPISODE
26
How Can AI Help Your Go-To-Market Strategy

Kate O’Keeffe shared how testing and learning products or services real-time with real people help founders launch their go-to-markets faster.

How Can AI Help Your Go-To-Market Strategy
EPISODE
25
Secrets to the Famous Airtree A+ Raise Documents with Alastair Blenkin

Alastair Blenkin of ProcurePro shares his secrets to receiving an exceptional reception to raise documents that could be the key to a strong business foundation and operational excellence to secure funding.

Secrets to the Famous Airtree A+ Raise Documents with Alastair Blenkin
EPISODE
24
Atlassian, Canva, Now Index: A Startup Secondary Success Story

In this episode, Jason Atkins and Index co-founder, Christian Iacullo discuss product market fit and his experience with Canva’s secondaries.

Atlassian, Canva, Now Index: A Startup Secondary Success Story
EPISODE
23
Building a Global Community of Founders

In this episode, Jason is joined by Ryan, General Partner at Antler, an early-stage global investor. They discuss Antler's mission to unlock innovation by working with founders at the earliest stages and building a community. Learn about Antler's story and its impact on the funding landscape.

Building a Global Community of Founders
EPISODE
22
Keeping More of Your Equity As a Founder with KJ Royal

In this episode, Jason interviews KJ Royal, who shares his journey of building and selling a company with his wife and now leading RevScale.ai, an AI revenue scaler. KJ discusses his passion for no code, AI, and helping founders keep more of their equity.

Keeping More of Your Equity As a Founder with KJ Royal
EPISODE
21
Handling Finances for Founders with Rhonda Pitman

We delved into the nuances of fundraising, the power of debt financing, and the need for founders to prioritize their financial well-being to drive business growth effectively. Rhonda's expertise for empowering founders shone as we explored the intersection of personal and business finance.

Handling Finances for Founders with Rhonda Pitman
EPISODE
20
The 2024 State of Aussie Startup Employee Equity with Kim Hansen

This episode breaks down the release of Cake's Report: The State of Aussie Startup Employee Equity 2024, which provides insights for founders and leaders on how to attract and retain great teams through equity.

The 2024 State of Aussie Startup Employee Equity with Kim Hansen
EPISODE
19
How To Create Real Value From Startup Equity with Leah Bowes

Leah Bowes joins the conversation to explore the concept of “innovation for good” and how startups can use their capital to create positive impact. CrowdSolve is the world's largest and earliest stage climate accelerator, supporting climate and impact founders in bringing ventures to life.

How To Create Real Value From Startup Equity with Leah Bowes
EPISODE
18
How Can Alternative Funding Types Help Equity Grow in Value

In this podcast episode, Jason interviews the founders of Tractor Ventures, Matt Allen and Jodie Imam. Tractor Ventures is a company that offers alternative funding options for startups.

How Can Alternative Funding Types Help Equity Grow in Value
EPISODE
17
Creating wealth through a startup family office with Judy Anderson-Firth

In this podcast episode of Startup Equity Matters, Jason Atkins and Judy Anderson-Firth of Euphemia, discusses the topic of creating wealth through startup-focused family offices. Judy is the CEO of Euphemia, a family office backing investors and founders in the fintech and startup industry.

Creating wealth through a startup family office with Judy Anderson-Firth
EPISODE
16
The Australian Startup Ecosystem In 2023

Jason shares his insights on the 2023 Startup Muster Report, providing a rundown of the significant changes in the startup landscape. From the trends of fast-growing industries for startups to the largest expected revenue sources, Jason breaks down what defines the current startup ecosystem.

The Australian Startup Ecosystem In 2023
EPISODE
15
Restricted stock units (RSUs) make startup equity better with Bill Kerr

Bill Kerr, the CEO at Athyna, unravels the mysteries around Restricted Stock Units (RSUs) and how they elevate the equity landscape for startup teams. Join Bill as he shares his expertise on how RSUs can be a game-changer, making equity structures more meaningful and rewarding for startup teams.

Restricted stock units (RSUs) make startup equity better with Bill Kerr
EPISODE
14
Value creation through building a unicorn with Sean Diljore

We have Sean Diljore who shares the untold story of creating a unicorn. Discover the challenges and triumphs of building a software empire, and explore the strategic insights that propelled a startup to unicorn status in the dynamic world of tech entrepreneurship.

Value creation through building a unicorn with Sean Diljore
EPISODE
13
The art of startup raising and bootstrapping with Michael Houck

We feature Michael Houck of Megaphone, as he unveils the secrets of startup raising and bootstrapping. Discover the challenges and triumphs behind building a successful venture. Exclusive insights from someone who knows what it takes to navigate the world of startup funding and self-sufficiency.

The art of startup raising and bootstrapping with Michael Houck
EPISODE
12
The Startup Equity Toolkit

In this podcast, Jason shares a resource for startup founders – a one-stop guide to demystifying equity. Dive into guides that simplify complex equity concepts, calculate the value of your equity, and access templates for equity agreements and cap tables to streamline your startup journey.

The Startup Equity Toolkit
EPISODE
11
Using equity to change the world with Cat Long

Today, we chat with Cat Long, co-founder of Trace, as she discusses the power of equity in driving positive startup change. Gain valuable insights on the role of leadership in driving purpose-driven initiatives, learn how equity can be a catalyst for startup advancement, and explore Trace's mission.

Using equity to change the world with Cat Long
EPISODE
10
Equity wins: From designer, to Atlassian IPO, to Kinde founder with Ross Chaldecott

Today, we talk with Kinde founder, Ross Chaldecott and his wealth of design, product, and leadership experience. We get to hear first-hand stories about his Shopify and Atlassian exits. Ross went from building websites and web businesses after school, to scale-up success, and now founding Kinde.

Equity wins: From designer, to Atlassian IPO, to Kinde founder with Ross Chaldecott
EPISODE
9
Leveraging global employee equity in startups with Alex Kazovsky

Alex Kazovsky, an expert in equity management, shares his vast knowledge and experience on how startups can effectively leverage global employee equity to drive growth, attract top talent, and secure a competitive edge.

Leveraging global employee equity in startups with Alex Kazovsky
EPISODE
8
How can startups achieve a successful exit with Stuart Cook

Stuart Cook, a seasoned founder and investor, shares insights from his own experience navigating the path to a successful startup exit. Tune in as we cover strategies for attracting investors, optimizing company operations, and positioning startups for a successful exit!

How can startups achieve a successful exit with Stuart Cook
EPISODE
7
Startup equity 101 with Jason Atkins

Learn startup equity basics in 30 minutes! Today it's just me, running through some critical topic for every early stage startup. We cover captable basics, modeling, valuations, employee incentive plans and more. If you're new to startup equity this is a must!

Startup equity 101 with Jason Atkins
EPISODE
6
How to fund more women-led startups with Marisa Warren

Startups with women founders get around 2% of startup funding. This is not enough! How can we improve this? Join me and Marisa Warren from Aliavia Ventures as we talk all about funding women-led startups. We also chat about Marisa's journey, including raising for Aliavia and expanding to the US.

How to fund more women-led startups with Marisa Warren
EPISODE
5
Simpler stock options with Matt Secrist

Stock Options can be confusing. There's the legals, tax, vesting, exercising.. What's the right way to do it? ISO? NSO? It can all sound complex and overwhelming, but it doesn't have to be! We break it all down with Matt Secrist, benefits and compensation partner at Taft Law.

Simpler stock options with Matt Secrist
EPISODE
4
Startup investing is not just for the rich with Cash Allred

So grateful to have Cash on today. We cover what is an accredited investor and different ways that people can access startup investing. We dig into what's unique about Sweater Ventures and the awesome insights Cash has on how changing who invests impacts what gets funded.

Startup investing is not just for the rich with Cash Allred
EPISODE
3
How to launch your startup in the US

We cover some of the most important issues that founders face when expanding to the US, from corporate & legal elements, hiring, remuneration, payroll, and of course equity. Join me and legends from Deel, Montgomery Pacific, and The Search Experience for an awesome chat!

How to launch your startup in the US
EPISODE
2
How to raise your first rounds with Scott Fox

Raising capital is super important and also super hard. Scott Fox is a known global leader with a wealth of knowledge in this topic.Tune in as we cover insights and tips so that startup founders and teams can reduce the time to raise and increase chances of success!

How to raise your first rounds with Scott Fox
EPISODE
1
How to find and compensate great startup advisors with Ben Chong

We talk to Ben Chong from Founder Institute and Right Click Capital. We tackled how to find great advisors, and how to pay them Founder Institute has a great template for paying advisors fairly, the FAST. We dig into that, it's a great hack. And we cover some regular advisor equity fuck ups!

How to find and compensate great startup advisors with Ben Chong
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