Hello, I'm Kim

Co-founder & CEO of Cake Equity. I'm a girldad, surfer, and builder with 20 years in product and tech. I'm an ex-software engineer turned startup founder, and passionate about startup cultures, AI that amplifies (not replaces) human potential, equity that motivates, and building teams that change the world.

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About Kim Hansen

Kim Hansen is the CEO and Co-Founder of Cake Equity, leading the company’s mission to make equity ownership motivate the whole team, from cap table to compliance to culture. With over 20 years of experience in product and technology, Kim started Cake to fix a problem he saw firsthand as a founder, and has grown it into an equity platform built for US companies from their first SAFE to their most complex round.
As a technical founder turned CEO, Kim brings a unique perspective on scaling B2B SaaS companies, combining deep product expertise with strategic leadership. Under his guidance, Cake has challenged the traditional equity management space with audit-ready compliance, intuitive design, and features built for the way modern startups actually raise and grow.
Kim is passionate about empowering the next generation of entrepreneurs, with a personal vision to help 1 million founders succeed. His leadership philosophy centers on using technology as an enabler for innovation, building high-performing teams, and creating conscious, sustainable business practices. Originally from Denmark, Kim is based in the US, where he spends most of his time working directly with the founders, CFOs, and legal teams Cake builds for.

About Cake

Cake Equity is equity that motivates everyone, from cap table to compliance to culture. What started as a mission to fix cap table chaos has grown into an equity platform built for US companies, from their first SAFE to their most complex round.
Cake streamlines cap table management and turns equity incentives into a real motivational force. Think of us like Canva vs. Adobe Photoshop: built for the way modern companies actually work, not the legacy way equity has always been managed.
We support founders throughout the company’s equity journey, from issuing a first SAFE, to setting up stock incentives for a first hires, to managing incentive plans as the team scales into the hundreds.
What sets Cake apart: our employee app harnesses the motivational power of equity incentives through goal setting, education, future value scenarios, and engaging two-way communication loops. We have everything companies and their advisors need to manage equity, engage investors and employees, and make informed decisions throughout the journey.

Speaking topics

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Scaling New Markets
  • New market expansion, and what's required to succeed
  • Competing with Silicon Valley incumbents
  • Navigating regulatory differences across markets
Disrupting Legacy Industries
  • How to approach monopolies 
  • Finding product-market fit in crowded markets
  • Building trust as a challenger brand
  • The power of transparent pricing
Technical Founder to CEO
  • Transitioning from CTO to CEO
  • Building product-first companies
  • Balancing technical debt with growth
  • When to step back from coding
Future of Equity Ownership
  • Democratizing startup equity
  • The rise of employee ownership
  • Secondary markets and liquidity
  • How AI is transforming cap table management
Building Remote-First Teams
  • Managing teams across 5+ countries
  • Async communication at scale
  • Building culture without an office
  • The future of distributed work
Conscious Leadership
  • Self-awareness in startup leadership
  • Building sustainable business practices
  • Mental health for founders
  • Creating healthy startup cultures

Kim's recent appearances

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I love collaborating with founders, teams, and storytellers who share a passion for building a better startup world.
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Equity doesn't have to be complicated. Join Cake and see for yourself!