Equity for today's most successful global startups

Connect your startup team to the value of their stock options, in real time. Issue and manage legally built and fully compliant contracts and agreements to your investors, advisors, and employees in your country, or globally, in a matter of seconds.

Partner perks

Swoop has partnered with Cake Equity to accelerate your raise. Our partnership gives you access to Cake to streamline raise preparation, execution and ongoing investor management.

Exclusive partnership benefits

We’re reimagining startup capital raising, combining Swoops smart investor matching with Cake's leading global equity platform. Get in front of the right investors, save thousands on fees and get off spreadsheets.

Look like a pro for Investors

Get investor ready with Cake. Upload your cap table and key company docs and share them online with investors.

Save time and money executing your raise

Don't pay thousands of pounds for raise documents.  Use Cake's raise templates for equity and note raising.  Automate online sending and signing of raise agreements with Cake's contract engine.  Close your round and issue share certificates via Cake.

Keep investors engaged

Keep investors engaged and ready to support your next raise using Cake's investor communication platform.   Give investors confidence with online access to their holdings, raise documents and share certificates while saving you time on investor admin.

Save thousands in fees and halve the time it takes to raise!

Join thousands of early-stage startups and high-growth startups and scale-ups using Cake and Swoop to streamline their capital raise.

Ready? Use this discount code when you check out:

Startups love Cake, see what you're missing!

"It's a really awesome tool for managing all of our cap table admin. I co-founded Shoes of Prey 15 years ago and we had to do all this stuff manually. It was time-consuming and painful to do. For Fable we use Cake Equity and genuinely love the product. It just simplifies all of this so much."

Michael F, CEO at Fable Food

"The cap table that we have in Cake is our source of truth. That's the tool that we use on a day-to-day basis. At Vow, every employee receives an option grant, and Cake becomes a very easy one-stop shop where we can go and because we have the day-to-day processes in place, then we can very easily go and download what the cap table looks like."

Ellen D, COO at Vow

"Tracking equity for startups is very complex. Cake's tools make it easier. This is helpful for employers and employees, plus a lot cheaper than using lawyers and easier than using spreadsheets."

Scott F, CEO at Orange County Startup

"We spent thousands and thousands of dollars on lawyers to keep all this information current in the last system and that was just on top of how much it already costs for just the subscription of the last system. It's so much easier to do it on Cake."

Rachel O, President & Co-founder at Xeni

"We’re trying to issue options out to 150 people every year, we had that through spreadsheets and a Word document merged into PDFs. And then trying to get people's signatures and just all of the admin around that -- who's signed, who hasn't signed, trying to keep track. With Cake, all that confusion is a thing of the past."

Darius C, COO/CFO at Fluent Commerce
employee and investor porftolio app

Dedicated team app for your employees and advisors

Cake makes equity easy to understand, fun and inspiring for your team, through a Portfolio view & vesting notifications. You manage what your team can see. Ensuring your team values their equity and doesn't leave it in a drawer.

Vesting notifications, celebrating wins!
Employee calculator — understand how much my equity could be worth?
In your team's pocket. Built for mobile

Maintain accuracy, take the best practices and scale 

Secure source of truth
Maintain compliance
Add on valuations 409A, HMRC, NTA through our best startup industry contacts, in a matter of clicks
Get customer support in real-time

Get 20% off your first 12 months if you sign up today. Don't miss it!

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