our story
Unlocking the power of equity
Most cap table tools treat equity like a compliance box to tick. We think that's backwards. Equity is one of your most powerful tools to motivate teams, attract talent, and build a culture where people feel like true owners. So we built Cake to make it simple, engaging, and dare we say it—actually exciting.
We started Cake because we kept seeing the same thing: founders using equity as a recruitment checkbox, then watching it disappear into spreadsheets and dusty option agreements. Employees didn't understand it. Teams didn't feel it. And equity became just another admin burden instead of the motivational force it's meant to be.
So we built something different. A platform that treats equity like the engagement tool it should be - transparent, visual, and built to help your team actually feel like owners. Because when people understand what they own and why it matters, everything changes.
Today, Cake Equity is a trusted cap table and equity management platform built for mission-driven startups who believe in creating a culture of shared success.
