The intuitive equity platform for fast-growing startups

Cake's feature set is exactly what we needed as a startup getting off the ground with an equity raise and an employee ESOP for the first time. Since then, it's grown alongside us and the feature set has developed.

We've always gotten great support from the team as well! I can't even imagine how we'd do what Cake does... it's a clear time saver.

Templated agreements, easy-to-digest dashboards and simple communication methods make issuing stock, offering options and managing shareholders simple. Also, there is excellent chat-based support from real people!

The platform is straightforward and intuitive, making ESOP and Cap Table management much easier. Throughout the months that we've been using it, I've also seen so many rapid improvements/new features that have made the platform even better! The Customer Success team provides exceptional support!

We’re trying to issue options out to 150 people every year, we had that through spreadsheets and a Word document merged into PDFs. And then trying to get people's signatures and just all of the admin around that — who's signed, who hasn't signed, trying to keep track. With Cake, all that confusion is a thing of the past.

Issuing stock options sounds bloody complex so it’s good to be able to simplify it. Thanks for a genuinely great product that helps make what we do easier. Really appreciative of it.

We spent thousands and thousands of dollars on lawyers to keep all this information current in the last system and that was just on top of how much it already costs for just the subscription of the last system. It's so much easier to do it on Cake.

The cap table that we have in Cake is our source of truth. That's the tool that we use on a day-to-day basis. At Vow, every employee receives an option grant, and Cake becomes a very easy one-stop shop where we can go and because we have the day-to-day processes in place, then we can very easily go and download what the cap table looks like.

I just found it so easy to just log in, click a couple of buttons, send the email to my employees, they sign it, and then it (stock options) is sorted. Whenever someone asks me a question about a cap table or something, I just log into Cake and look… it's very pretty.