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Tom Hakel, CXO Strategies
How CXO Strategies found better value with Cake Equity
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Sonny Thadani, Robin
From complex to simple: Why Robin moved its cap table to Cake
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New Resources
Founder shares, founder vesting, and co-founder equity split
What are founder shares, founder vesting, and everything you need to know to structure your founder equity the right way
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The best cap table management software for startups
What to look for in cap table software + a list of the best cap table management software in the market today
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409A Valuation: The essential guide for startups
What is 409A, how to do it, how much does it cost, all the important questions answered in this comprehensive guide
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CLIFF Notes
409A valuations, explained
Steve Allen, investor and founder of Allanytics, lays down the important facts about 409A valuations for startup founders.
Steve Allan
Founder & Strategic Advisor
Startup equity Guide
10 Cap table mistakes startups make and how to avoid them
by
Cake Team
on
July 1, 2025
Startup equity Guide
How to set up a clean cap table (and not mess it up!)
by
Britt de Visser
on
July 1, 2025
Customer Story
From reluctance to revelation: How CXO Strategies found better value with Cake Equity
Conversation with
Tom Hakel
on
May 20, 2025
Guides
More guides
Cap Table
How to set up a clean cap table (and not mess it up!)
by
Britt de Visser
on
July 1, 2025
Employee Equity
Stock options vs RSU: Which one is right for your startup?
by
Cake Team
on
May 14, 2025
Capital Raise
SAFE vs. convertible note: a founder's guide to fundraising
by
Cake Team
on
May 14, 2025
Startup Equity
Restricted stock units: how it works and why it matters
by
Cake Team
on
May 14, 2025
Capital Raise
Convertible notes: the essential guide for startups
by
Charlie Ross
on
May 14, 2025
Capital Raise
SAFE notes: a simple way to raise funds for startups
by
Cal Davidson
on
May 14, 2025
Cliff Notes
More cliff notes
Structuring employee equity incentives
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Types of startup equity
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Founder equity and founder vesting
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Sweat equity for advisors and contractors
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Templates
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Subscription agreement template
Convertible note agreement template
SAFE note agreement template
Employee equity agreement template
Stock options offer letter template
Share certificate template
